Even Flip-Flops Can Be Connected

It’s not exactly where one would expect to find early adoption within the “Internet of Connected Things,” but a high-end sandal brand is introducing a new line of flip-flops with an embedded chip built in, according to reports in Fast Company and numerous other publications.

The Hari Mari shoe brand launched a new line of flip-flops in a deal with Nokona, the baseball glove maker. The announcement from Hari Mari mentions that the flip-flops have “memory foam, but no mention of a memory chip.

Even so, the shoe has near field communication tech built in so it can pair with a mobile app to receive offers from Hari Mari, according to the Fast Company report. Wearers will have to download an app to communicate with their flip-flops and this is only a beta test, based on a Gizmodo report, suggesting that the ultimate intent of the test may be to gain email addresses of the final buyers of their products, since they are all sold through retailers.

The flip-flops, BTW, cost $110.


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