Chamois Butt’r, a skin lubricant and chamois cream developed to improve riding comfort, unveils updated packaging across its entire product collection. Chamois Butt’r also introduces a 32 oz. size bottle for both its Original and Her’ creams. This larger, pump-top, bulk packaging is ideal for team sharing and priced at $59.99 MSRP, said the company.
Created by Minneapolis-based Adventure Advertising, “the packaging revamp takes clean, minimalist design elements from the recently updated Chamois Butt’r logo,” said the company. The new packaging uses color coordinated tags to identify customers’ favorite Chamois Butt’r products. For example, Chamois Butt’r Original will use yellow, Her’ will use magenta, and Eurostyle will use teal.
In addition to graphics, the tubes’ new hang-hole design offers multiple merchandising options for retailers, including shelf-top display or cross-merchandising options like hanging alongside cycling shorts.
Chamois Butt’r GoStik 2.5 oz. also gets a packaging upgrade with a clear blister pack design that better displays the GoStik container within the package, compared to the box used previously.
“After 25+ years of making Chamois Butt’r with gradual changes in our packaging and graphics, we decided to make a change in 2016 to make our product collection look more uniform,” explained Steve Matthews, President of Paceline Products/Chamois Butt’r. “Last year, we began working with Adventure Advertising because of their strong design and branding skills. We love the creativity they brought to our ads, so we tasked them with updating and unifying our packaging design. I am very pleased with the outcome of their work and am extremely proud to introduce our new packaging designs. I hope our customer will like the new look as much as we do.”
The new packaging debuts in conjunction with an updated Chamois Butt’r website in early April that will provide a fresh look for the Chamois Butt’r brand going into 2017.