La Sportiva announced that it is extending its relationship with the Life Time Leadville race series for an additional three years. The Italian brand will serve as presenting and official footwear sponsor for all of the running events in the series, including the Leadville Trail 100 Mile Run (Aug. 16 in the Rocky Mountains).
“The Leadville 100 Trail Run isn’t just a race—it’s a testament to the human spirit and the power of perseverance,” said Jonathan Lantz, the president of La Sportiva North America. “Each year, Ken Chlouber, the event’s founder, sends runners off with a rallying cry: ‘You are tougher than you think you are. You can do more than you think you can.’ These events offer a physical embodiment of hope that encourages others to keep going when they feel they don’t have anything left to give. We have loved becoming a part of the Leadville family these last seven years and are excited to continue to support the amazing community that makes this historic series possible.”
The series includes five running events:
- Leadville Run Camp
- Leadville Trail Marathon and Heavy Half
- Silver Rush 50 Run
- Leadville Trail 10K
- Leadville Trail 100 Run
Together, the Leadville race series and La Sportiva will provide resources for participants of all levels at each event, from gear demos and community events to on-site experiences and activations that enhance the overall race atmosphere.
“La Sportiva shares our passion for the mountains and has been a tremendous sponsor over the past seven years,” said Kimo Seymour, president of events and media, Life Time. “Their team is dedicated to crafting the best products for alpine environments, making the ideal footwear for traversing the rugged terrain that runners encounter in the mountains that surround Leadville.”
Founded in 1983 to support Leadville’s local economy after the decline of the mining industry, the events draw athletes and supporters from around the world. Beyond running and cycling, the series has become a source of hope and economic revitalization for the Leadville community.
