Canadian cold-climate footwear and apparel brand Baffin embarked on a new product-testing expedition, heading to Iceland’s rugged landscapes. From Oct. 23-27, a team of Baffin executives and brand ambassadors set out on an Icelandic journey, traversing some of the country’s most challenging terrains using their product.
Baffin president, Paul Hubner, SVP, Mark Hubner and brand director, Jessica Liut were joined by brand ambassadors Connor Emeny and Meg O’Hara in testing 19 different designs. These included existing in-line products and upcoming releases. This expedition built on Baffin’s legacy of rigorous product trials and real-world tested philosophy.
“Trekking in Iceland offers a unique opportunity to test the versatility of our product in a concentrated geography,” said Hubner, prior to the trek. “The extreme environment and varied climates, elements and terrain found across the country will help us push our products to their limits, making sure they stand up to the toughest conditions our customers may face. With its volcanic landscapes, hot springs, glaciers and unpredictable weather, Iceland offers a chance to test both the durability and intentionally designed attributes of Baffin’s latest innovations in footwear. This excursion not only underscores Baffin’s dedication to real-world testing but also reflects the brand’s commitment to delivering quality high-performance boots that meet the demands of outdoor enthusiasts worldwide.”
Baffin Brand Ambassadors Connor Emeny and Meg O’Hara have both worn Baffin product on their own adventures but are joining a Baffin owned expedition for the first time. Emeny, the only person to complete an Iron-distance triathlon on all seven continents, wore Baffin footwear and apparel as he conquered his final continent, Antarctica, while O’Hara, an artist and environmentalist, has sported Baffin gear on expeditions to both Iceland and Greenland.
New products tested during this expedition will lay the foundation for a new hiking category that Baffin is developing, anticipated to launch next year.
