One night under the stars was all it took to inspire a new brand dedicated to elevating outdoor adventures by bringing people together. TRAVOCA was founded by a longtime engineer, and born from a moment of inspiration under a starry sky during his first overlanding trip in the mountains of Virginia. Today, the brand crafts elegant, rugged gear for overlanders and outdoor enthusiasts.
TRAVOCA will debut at Overland Expo West in Flagstaff, A.Z., May 16-18.
After two decades of designing high-end home appliances, TRAVOCA’s founder realized that the comforts of home could—and should—travel with us. Headquartered in Wisconsin with a global footprint, TRAVOCA designs elegant yet functional products that make cooking, relaxing and connecting easier in the great outdoors. From state-of-the-art, 12V dual-zone eCoolers and portable power stations to beautifully crafted titanium drinkware and camp kitchen accessories, TRAVOCA’s products inspire confidence for exploring the natural world—whether in the backcountry or the backyard.
“As a teardrop-trailer adventurer who’s summited the highest peaks in the 48 contiguous states, I’m thrilled to reveal the TRAVOCA brand and coming soon products at Overland Expo West,” says Stuart Rudolph, managing director, TRAVOCA USA. “These goods are built to perform and please the eye. The team has worked tirelessly to create a welcoming and refined aesthetic across all of our touchpoints.”
“I’ve been privileged to shepherd legacy brands with 100+ year legacies,” said TRAVOCA brand director, Sharon Scott, “and nothing compares to the excitement of building a brand and product range from scratch.”
TRAVOCA’s flagship product is the Rigel 60DZ eCooler, a portable fridge/freezer designed in Utah. Premium features combine high-end functionality with maximum efficiency for fresh food and frozen treats on the go. The Rigel eCooler is crafted from durable steel, featuring an over-molded base and external bamboo panels for a unique, elegant appearance. Vacuum-insulated panels provide 60-80 percent longer insulation protection, keeping items colder for longer while using less power and increasing usable interior space. The Rigel features dual temperature zones thanks to a removable interior panel, allowing users to customize their setup for both fresh and frozen goods. The insulated steel top is fully removable and opens in multiple directions, providing easy access regardless of the configuration. The Rigel DZ eCooler series will include 25, 35, 45, and 60-liter options, with pricing from $649.99-899.99. It will be available late Summer 2025.
Additional products in TRAVOCA’s debut line will include the VEGA 1500 portable power station, VEGA SOL 200 portable solar panel and Gemma line of titanium drinkware.
Visit TRAVOCA at Overland Expo West booth S2.
