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Brand Watch

Gordini Installs Solar, Invests in Community, Brand’s Future

Bruce Christian -
Gordini, a heritage outdoor brand specializing in cold-weather gear, has partnered with locally owned and operated Green Mountain Solar to install nearly 500 solar...
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Green

Recover Releases 100% Post-consumer Recycled Sport Elite Collection

Bruce Christian -
Recover Brands, a sustainable apparel leader in North America with products that are environmentally friendly and socially responsible, announced the release of its newest...
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News

Annual National Cleanup Day Returns on Sept. 17

Bruce Christian -
The annual  National CleanUp Day, in partnership with EARTHDAY.ORG, Keep America Beautiful and Let’s Do It World (organizers of World Cleanup Day), will return...
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Associations

Together Outdoors Celebrates One Year Fostering DEI

Bruce Christian -
Together Outdoors (TO), a coalition committed to advancing diversity, equity, and inclusion (DEI) in all aspects of the outdoor recreation experience, commemorated its first...
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Associations

Outdoor Foundation’s Thrive Outside Initiative Expands

Bruce Christian -
The VF Foundation announced its renewed commitment to the Outdoor Foundation with a multi-year grant of $500,000. The grant funds will support the Thrive...
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Component Suppliers

Sustainability’s Perception Problem

Martin Vilaboy -
A new report recently released by the University of East Anglia and University of Leeds made some recommendations that could be unsettling to marketers...
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Brand Watch

Ignik Partners with Protect Our Winters

Bruce Christian -
Ignik, a Bainbridge Island-based brand committed to creating more heat with less waste, is partnering with Protect Our Winters (POW), a nonprofit focused on protecting the...
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Brand Watch

Chêne Gear Commits to Duck Stamp Program with Apparel Launch

Bruce Christian -
Chêne Gear, maker of premium waterfowl waders and technical hunting apparel, will purchase a federal duck stamp, which raises money for crucial habitat conservation...
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News

Swiftwick Releases Student-designed VISION Impression BUGS sock

Bruce Christian -
Swiftwick has released its trademarked limited-edition VISION Impression BUGS sock, featuring hand-drawn bug designs by the students of Friends of Warner Parks Urban Nature...
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News

Outdoor Industry Leaders Advocate for Gun Violence Prevention

Bruce Christian -
The In Solidarity Project has joined forces with outdoor industry leaders to call for gun violence prevention. These advocates created a video titled “It’s Just Common Sense,”...
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