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Green

Yak Wool Pioneer kora Introduces Bamboo Activewear

Bruce Christian -
Kora, a pioneer in developing performance apparel with yak wool and known for creating its own fabrics, has introduced the evolution of its apparel...
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Brand Watch

Sea to Summit Appoints Board Member

Bruce Christian -
Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, has appointed Layne Rigney to Sea to Summit’s Board of Directors....
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Brand Watch

Vimazi Adds National Sales Manager, Sales Representatives

Bruce Christian -
Vimazi, the maker pace-tuned running shoes, announces Scott McCoubrey joins the team as National Sales Manager. McCoubrey has an impressive resume and almost 40 years...
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Brand Watch

Isbjörn of Sweden Partners with Raizemore

Bruce Christian -
Isbjörn of Sweden, a sustainable outdoor brand for children and teenagers, has partnered with service provider Raizemore to launch an initiative that allows customers...
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Brand Watch

Helly Hansen Begins ‘Open Mountain Month’

Bruce Christian -
As a trusted brand for more than 140 years, Helly Hansen has partnered with outdoor professionals globally to develop performance-driven gear. For its spring/summer...
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Green

PANGAIA Expands Plant-based Activewear Collection

Bruce Christian -
Upon the success of Motion, a collection empowered by plants that launched last fall, purpose-driven materials science brand PANGAIA has expanded the range to...
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Brand Watch

ALPS Mountaineering Celebrates 30 Years

Bruce Christian -
 From humble beginnings in a one-car garage, the vision to bring quality gear to outdoor enthusiasts at an affordable price has led to one...
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News

Zyler Unveils Virtual Fashion Try-on Tool For Retailers

Bruce Christian -
Augmented reality (AR) and artificial intelligence (AI) fashion tech solutions provider, Zyler, introduced a way to implement virtual try-on into any retailer website with...
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Brand Watch

BOA IGNITE BLAST Awarded NSF ‘Certified for Sport’ Designation

Bruce Christian -
BOA Nutrition’s BOA IGNITE BLAST, the oral aerosol that provides power-packed fuel for a rapid energy supply, has achieved certification from the National Sanitation...
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Associations

Outdoor Market Alliance Hosts Two Market Weeks in June

Bruce Christian -
Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing more than 175 brands in the outdoor and active lifestyle...
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