Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing more than 175 brands in the outdoor and active lifestyle markets, is hosting its third market week series from June 5th-8th and June 26th-30th.
Based on growing success, the OMA welcomes Rockies regional retail buyers over the course of two weeks at its outdoor industry hub in Lakewood, Colo., where attendees can preview product, merchandise shop assortments and place purchase orders all from one convenient and central location.
In what has become a year-round destination for outdoor specialty retailers, the OMA offers retail buyers a space to visit and do business with nearly 200 brands nearly any day of the year.
OMA partner Elastic will offer breakfast to attending retailers, in addition to education and training for those interested in implementing its next-generation B2B tools for streamlined efficiencies in purchasing and merchandising.
OMA will provide lunch for retailers and OMA members.
“Our market weeks are now proven to be both efficient and preferred by many of our Rockies-based retail buyers, so much so that we’ve extended them seasonally into two-week events each summer and fall,” said Axel Geittmann, president and founding board member of OMA. “We’re focused on true brand and retailer partnerships, and sharing this space where buyers can do business at their convenience with considerable savings around time and resources is proving to be a continued win.”
The OMA will also host its third Media Show, July 26th and 27th, where a growing number of editors and journalists are able to preview new products and discover new stories from outdoor and active lifestyle brands, all onsite at OMA’s Denver hub.
“Our vision in creating the OMA was in finding new ways of doing business, and we’ve quickly become an epicenter for the outdoor industry here in Denver,” added Geittmann. “It’s been as much by design as by seeing and meeting needs as they arise, and we’re excited for where it will lead us next.”
The Outdoor Market Alliance is located at 11111 W. 6th Ave.in Lakewood. For more information and to view brands in residence, visit www.outdoormarketalliance.org.
