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Brand Watch

Jack Wolfskin Expands North American Sales Team

Bruce Christian -
Jack Wolfskin, a globally recognized outdoor performance apparel, footwear and equipment manufacturer, announced the strategic expansion of its North American wholesale business through the...
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Brand Watch

Merrell Appoints VP of US Sales

Bruce Christian -
Merrell, an outdoor performance and lifestyle brand, has appointed Jessica Adler as the brand’s Vice President of U.S. Sales. With nearly 20 years of experience...
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Brand Watch

LifeStraw Selects Waypoint Outdoor as US Wholesale Partner

Bruce Christian -
LifeStraw, a public health, B Corp on a mission to provide equitable access to safe drinking water, announced Waypoint Outdoor Inc. as its exclusive nationwide master sales...
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News

Backpacker’s Pantry Hires Director of Sales

Bruce Christian -
Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, has hired Derek Hancock as its Director of Sales. In this role, Hancock will oversee...
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News

Mountain Khakis Adds Alpin Sales as Wholesale Representative

Bruce Christian -
Mountain Khakis added Alpin Sales as the exclusive wholesale Sales Representatives for Mountain Khakis in the Rockies territory. Co-owned by industry veterans Marl Vaughn...
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Brand Watch

Fenix Outdoor Appoints Global Brand President for Royal Robbins

Bruce Christian -
Fenix Outdoor has appointed Erik Burbank to the position of Global Brand President, Royal Robbins. Burbank, an industry veteran, with experience leading brands in...
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Brand Watch

Hyosung Textile Appoints Global Marketing Director

Bruce Christian -
Hyosung, a leading textile solution provider and the world’s largest spandex brand, has hired Simon Whitmarsh-Knight as its Textile Global Marketing Director. In this position Whitmarsh-Knight will lead...
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News

Ibex Names Reps in Pacific Northwest, Central US

Bruce Christian -
Ibex, a leader in merino wool apparel and accessories, announces its newest agency relationships to manage sales for the brand. PlayNorthwest will represent Ibex...
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Associations

Outdoor Research Hires VP of E-commerce

Bruce Christian -
Outdoor Research, the Seattle-based maker of Trusted Gear for you to Thrive Outside, hired Sarah Seifert as VP of E-commerce. Seifert brings more than...
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Brand Watch

Dkota Grizzly Announces Ambassador

Bruce Christian -
Men’s rugged lifestyle apparel company DKOTA Grizzly, announced a relationship with filmmaker, photographer and media conservationist Michael Ryan Clark. The owners of Dkota Grizzly first met Clark...
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