Outdoor Research, the Seattle-based maker of Trusted Gear for you to Thrive Outside, hired Sarah Seifert as VP of E-commerce. Seifert brings more than a decade of leadership in e-commerce and digital marketing strategy, as well as extensive experience working in outdoor recreation markets.
Seifert will report to Outdoor Research President Roger Barton and will lead all direct-to-consumer efforts, partnering with marketing, product and sales team leaders across the Outdoor Research organization. Her focus will be on evolving the Outdoor Research consumer experience, creating a brand-focused and data-driven digital strategy.
Most recently, Seifert oversaw e-commerce efforts at Eagle Creek, where she helped launch a direct-to-consumer program around the Eagle Creek brand. Prior to that, she worked for seven years as Director of E-commerce for Smartwool. Her experience also includes digital strategy and creative director roles.
For more information, visit www.outdoorresearch.com.