LifeStraw, a public health, B Corp on a mission to provide equitable access to safe drinking water, announced Waypoint Outdoor Inc. as its exclusive nationwide master sales representative group for the U.S. outdoor wholesale market.
“Partnering with Waypoint is an integral move as we look to expand our level of service and relationships with our outdoor retail partners throughout the U.S.,” said Alison Hill, CEO of Lifestraw. “As an industry leader dedicated to serving, educating and inspiring retailers, Waypoint will champion Lifestraw’s portfolio of outdoor water filtration products so we can continue to grow and further our mission to bring equitable access to safe water to communities worldwide.”
Beginning in February, Waypoint will work in collaboration with Lifestraw’s in-house sales, marketing and dealer service teams to create a cohesive strategy for on-the-ground retail support that includes:
- Establishing a clear brand position in the marketplace as a leader in water filtration systems for outdoor enthusiasts, adventure travelers, and communities impacted by emergencies or natural disasters requiring potable water.
- Strengthening relationships with existing retail partners while growing brand awareness and presence across outdoor specialty retail.
- Developing comprehensive go-to-market plans for 2023 launches and beyond.
- Building impactful product knowledge and education programs for retail staff.
“We’re honored to represent a brand that we are extremely passionate about throughout the U.S.,” said Bob Holding, president at Waypoint Outdoor. “The Waypoint team has long admired Lifestraw’s mission to connect more people to safe water with programs and products that remove harmful contaminants and improve water quality across the globe. We can’t wait to share our passion and experience to bring Lifestraw to more retailers and consumers nationwide.”
To learn more about Waypoint Outdoor, visit www.waypointoutdoor.com, and for more information on LifeStraw, go to, www.lifestraw.com.
