Ibex, a leader in merino wool apparel and accessories, announces its newest agency relationships to manage sales for the brand. PlayNorthwest will represent Ibex in the Pacific Northwest, while Split Rock Sales will cover the Central United States.
In the Pacific Northwest, Patricia Lenz (left) of PlayNorthwest and her team have been chosen to represent Ibex in Alaska, Idaho, Montana, Oregon and Washington.
“Ibex is the quintessential mountain town merino brand – confident, capable, beautiful and always ready for a real adventure,” Lenz said. “We look forward to being a part of the Ibex team and working with our retailers to help them fall in love with Ibex once again. The customer is still out there looking for Ibex to fill the void that their hiatus has left behind.”
Split Rock Sales’ Luke Olson (right) said, “We are excited to partner with Ibex, a pioneer merino brand in the industry. Under new ownership, Ibex is poised to bring a technical brand of merino back to the industry. We’re thrilled to be able to bring classics like Shak and Woollies to our retailers, along with some revolutionary new fabrics that will redefine the category.”
To enter new markets, Ibex has been adding sales representation throughout the country and is now covered throughout the Intermountain West, Northeast, South Central, Pacific Northwest and Central U.S. regions.
Brian Roberts, who leads Global Business Development at Flour Brands, said, “We are incredibly proud of the outside sales team we are building to bring Ibex back to outdoor specialty. These premier agency partnerships validate what we’ve believed–that Ibex has a significant runway for growth. We are excited for this journey together with both our new agency partners and our future retail partners.”
For additional information on becoming a dealer for Ibex, reach out to:
- Luke Olson at Split Rock Sales, for the Central U.S.
- Patricia Lenz at PlayNorthwest, for the Pacific Northwest
- John Roadarmel at Mark Roadarmel Sales, for New England and the Northeast
- Eddie Terrell at Terrell Sports Group, for the Southern Central region
- Ian Decker at Black Dog Sales Group, for the Rockies and Intermountain West
- Ibex PR Contact:
For more information, visit https://ibex.com