ISLE Surf and SUP announced its sponsorship in CrossFit Games 2023. The partnership aims to foster brand awareness, create brand synergy and explore new avenues in the dynamic fitness-focused market.
As a provider of stand-up paddleboards and surfboards, ISLE recognizes the significance of collaborating with CrossFit, a global fitness community known for its dedication to health, wellness, and functional fitness. The collaboration continues through Aug. 31.
“This sponsorship offers us an incredible opportunity to connect with fitness enthusiasts worldwide, introduce them to our innovative water sports products, and explore exciting growth prospects in the fitness market.” Said TJ Papp, brand president of ISLE. He added that being part of the CrossFit games helps expose the company to a community that “shares our passion for promoting active lifestyles and well-being.”
Benefits from sponsoring include exposure to a large audience that includes an onsite activation space on the main festival grounds where attendees can experience ISLE products in person and enter for a chance to win giveaways and speak with the brand.
With a diverse range of sponsorship assets and deliverables, ISLE aims to leverage the collaboration to maximize brand exposure, engage with a broader audience and enhance the overall experience for CrossFit Games participants.
To learn more about ISLE Surfs and SUP, visit their website at https://islesurfandsup.com/.
