ONIX Pickleball, a leader in the sport for two decades, recruited Verde Brand Communications as its PR agency of record. Verde is a Colorado-based digital marketing agency that specializes in the outdoor and active lifestyle spaces.
Verde will collaborate with ONIX to amplify the brand’s message, showcase its paddles and patented technologies and further its mission of growing and supporting pickleball players of all levels.
Celebrating its 20th anniversary in 2025, ONIX Pickleball consistently incorporates cutting-edge product technology such as its patented Thermofused technology.
“At ONIX, we are dedicated to creating the highest quality paddles and balls to support the growing pickleball community,” said Emily Patton, brand manager, ONIX Pickleball. “Verde’s passion for the sport, combined with their expertise in strategic communications, makes them the ideal partner to help us share our story.”
ONIX boasts a robust pipeline of innovative equipment. The brand is known for its tournament paddles, such as the Malice; pickleballs; nets and accessories. Each product is engineered to deliver touch, power and speed on the court. Performance paddles such as the Supercell are designed to deliver enhanced ball control for aggressive play, while the Evoke Premier tournament paddle utilizes a raw carbon face for maximum spin. The brand’s approach to product technology elevates precision and strategy for every kind of player.
“As pickleball continues its explosive growth and captivates new demographics, ONIX Pickleball is perfectly positioned to leverage this momentum,” said Julie Evans, CEO and partner, Verde. “ONIX’s commitment to bridging the gap between performance and accessibility aligns with Verde’s mission to foster deeper connections between people and sports. The Verde team will work to highlight ONIX Pickleball’s unique position in the market and its significant contribution to the sport’s evolving landscape.”
