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Brand Watch

Minus33 Reclaims Historic Scribner Building Poised to Restore Wool Tradition

Bruce Christian -
Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic...
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News

O’Neill Introduces Sustainable Swimwear Collection

Bruce Christian -
To meet consumer desire for eco-friendly activewear, O’Neill, the original American surf brand, has developed a line of women’s swimwear made with Hyosung’s Mipan...
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Events

Outdoor Outreach to Launch #OUTDOORSFORALL Campaign

Bruce Christian -
In celebration of June’s National Great Outdoors Month, Outdoor Outreach – the San Diego-based non-profit that introduces youth from under-resourced communities to the outdoors...
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Brand Watch

Federer-backed Shoe Firm ON Running Targets Autumn IPO

Bruce Christian -
The shoe firm ON Running, which is backed by Swiss tennis star Roger Federer, is preparing for a U.S. stock market listing in the...
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Associations

OWAA Readies for In-Person Events

Bruce Christian -
The Outdoor Writers Association of America (OWAA) announced a change of dates for its 2021 in-person conference, moving the event from July to October...
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Climbing

Brooklyn Boulders Names New CEO

Bruce Christian -
Brooklyn Boulders (BKB), a national rock-climbing gym with locations in Boston, Chicago and New York City announce the appointment of Martin Adler as its...
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Awards

KEEN Announces 2021 Grants, Fights for Healthier Kids, Planet

Bruce Christian -
KEEN, Inc. the footwear brand on a mission announced that nine grassroots organizations will become the 2021 KEEN EFFECT Kids Grantees, receiving a total...
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Climbing

Southeastern Climbers Coalition, Access Fund Buy Climbing Area in Tennessee

Bruce Christian -
Access Fund and Southeastern Climbers Coalition (SCC) have purchased Woodcock Cove in eastern Tennessee. The acquisition and land swap preserves 64 acres of undeveloped land...
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News

Big Agnes Celebrates 20 Years in the Dirt with Major Giveaways

Bruce Christian -
Big Agnes, the Steamboat-Springs-based outdoor equipment brand, will commemorate its 20th anniversary in May. In celebration, Big Agnes will be giving away anniversary-themed logo...
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News

Blizzard-Tecnica Names Principal Sales Rep for Colorado, New Mexico

Bruce Christian -
Blizzard-Tecnica, a top-performing heritage brand in alpine equipment and outdoor footwear, named Charlie Hepburn as the Principal Sales Rep for Colorado and New Mexico....
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