Blizzard-Tecnica, a top-performing heritage brand in alpine equipment and outdoor footwear, named Charlie Hepburn as the Principal Sales Rep for Colorado and New Mexico. Effective May 1, Hepburn and Jamie Urbana, as Associate Rep, will service retailers in this key region.
“The success of our retail partners in Colorado and New Mexico is crucial to the success of Blizzard-Tecnica Alpine and Tecnica Footwear,” said Justin Heanue, National Sales Manager for Blizzard-Tecnica Alpine. “As such, it was essential that the next territory manager bring an exceptional track record of building mutually beneficial relationships, as well as a lifelong love of skiing that mirrors the Blizzard-Tecnica passion for the mountains. Having these key attributes in mind, Charlie was a clear choice for the role.”
Hepburn has represented Blizzard-Tecnica Alpine since 2014 and Tecnica Footwear since 2018, serving as the Principal Sales Representative for California, Nevada and Arizona since 2016. Through his leadership and strong relationships with the retailers and the skiing community in his territory, all brands have thrived due to his work ethic, progressive and strategic approach to sales, and his immeasurable passion for the outdoors.
“It’s been an incredibly fun and rewarding run working with retailers in California, Nevada, and Arizona,” said Hepburn. “I’ll miss a lot of people and places from this chapter, but I’m also really looking forward to the next. Colorado and New Mexico are home to some of the most iconic mountains, mountain towns, and mountain shops. Blizzard-Tecnica’s products and brand spirit perfectly align with this region, and I’m grateful for the opportunity to take these partnerships to the next level.”
While Hepburn is not native to Colorado, he has partnered with another experienced professional and lifelong residen of Colorado, Urbana. Over the last five years, Urbana has worked sales and promotions in Colorado and New Mexico; most recently in the Sales Associate role for Blizzard-Tecnica Alpine and Tecnica Footwear.
