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Amundsen Sports Expands in Boulder

Bruce Christian -
Amundsen Sports, the Norwegian technical and lifestyle apparel brand that stormed the U.S. market in 2017, has announced a significant brand presence in the...
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News

Saucony Appoints Sr. VP

Bruce Christian -
Saucony, a division of Wolverine Worldwide Inc., and global performance running and lifestyle brand, announced the appointment of industry veteran Brian Moore to senior...
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Associations

Grassroots Launches Trade Association

Bruce Christian -
Grassroots Outdoor Alliance, a 200-door buying group of independent outdoor retailers, announced a new project called Indie Outdoor, a nonprofit trade association for independent...
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News

Backcountry Announces Chief Product Officer

Bruce Christian -
Backcountry, a specialty outdoor retailer of gear and apparel, appointed Colby Black as chief product officer. Black will be responsible for leading the product...
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News

First REI in Maine Set to Open

Bruce Christian -
REI Co-op opens its first retail store in Maine with grand opening festivities November 12-14. Location of the retail outlet is in Westbrook located at...
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Brand Watch

MacNeill Pride Group Acquires Rightline Gear

Bruce Christian -
MacNeill Pride Group (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Rightline Gear, an Asheville, North Carolina,...
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Brand Watch

Bass Pro Shops, Cabela’s Honor US Veterans

Bruce Christian -
Bass Pro Shops and Cabela’s are partnering with customers this week to support Folds of Honor, a renowned organization that pays tribute to the...
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Associations

AAI, Colorado Mountain School Join Forces in Avalanche Education

Bruce Christian -
Colorado Mountain School, a provider of avalanche safety education for recreational backcountry travelers, its alliance with The American Avalanche Institute (AAI), the nation’s largest...
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Green

Ten Brands Giving to The Conservation Alliance This Week

Bruce Christian -
The Conservation Alliance is hosting its annual “We Keep It Wild” fundraiser, where select member companies donate 5 percent of online sales during the...
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News

Ascent Protein’s Recovery Water Gains Nationwide Distribution

Bruce Christian -
Ascent, a growing sports nutrition brand, announced national distribution of its protein beverage, Recovery Water, at Sheetz Convenience Stores. Ascent’s Recovery Water is now available...
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