The Conservation Alliance is hosting its annual “We Keep It Wild” fundraiser, where select member companies donate 5 percent of online sales during the campaign week. Through 14, Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and Trew are participating in the fundraising campaign.
The Conservation Alliance’s 270 business members pay annual dues, based on each company’s revenue. These dues see 100-percent pass-through to the Alliance’s grant program, which supports more than 50 grassroots non-profit conservation organizations every year with more than $2.2 million in funding.
The grant fund supports a variety of conservation projects across North America that preserve wildlife habitat, support biodiversity and climate resiliency, and protect outdoor recreation access and clean drinking water. The projects are selected through careful vetting by The Conservation Alliance staff and board, and a nomination and voting process in which member companies can participate twice per year.
In addition to grant making, The Conservation Alliance partners with its member companies to advocate for the projects it funds, bringing the business voice to bear on conservation through annual lobby events, sign-on letters, educational offerings, social media toolkits, and other calls to action.
The We Keep It Wild campaign is an opportunity for select member companies to go above and beyond their annual commitment and give extra support to The Conservation Alliance’s work to protect and advocate for wild places.
It also provides member companies a chance to demonstrate their business values regarding conservation and communicate why they’re proud members of the Alliance to their end consumers. The funds raised during this year’s campaign – which began November 8 – will provide critical support to The Conservation Alliance’s 2022 Winter Grant Cycle, which is underway.
