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Sportsman’s Warehouse Adds Craig McNair as Chief Retail Officer

Brady Hicks -
Sportsman’s Warehouse named Craig McNair as Chief Retail Officer, overseeing store operations. This appointment, which is effective January 29, 2024, will see McNair responsible...
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News

LIVSN Designs Welcomes New Product Manager, Head of Sustainability

Brady Hicks -
LIVSN Designs, an outdoor apparel company that believes what we own should be purposeful and in service of what we do, added Abby Hollis...
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News

LAKES Act Aims to Revitalize our Local Outdoor Recreation Areas

Brady Hicks -
The Lake Access Keeping Economies Strong (LAKES) Act has been introduced by Representatives Bruce Westerman (R-A.R.), Steve Womack (R-A.R.) and Jared Huffman (D-C.A.). Paired with...
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News

United Sports Brands Taps Phil Gyori as Newest CEO

Brady Hicks -
United Sports Brands appointed Phil Gyori (pictured) as CEO. Gyori most recently served as the CEO of Pelican Products, and has also held senior...
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Brand Watch

BAIST, Olympic Gold Medalist Jonny Moseley Partner To Design New Gloves in Legends Line

Brady Hicks -
BAIST, a Vermont-based company known for its lineup of custom-fit gloves and accessories for outdoor winter sports, announced a partnership with Olympic gold medalist...
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Brand Watch

PHOOZY Brand Selected for Peregrine Mission One Lunar Operation

Brady Hicks -
PHOOZY, which manufactures thermal protective cases for tech, announced its formal participation in the Peregrine Lunar Lander launch, via its partnership with the Conrad...
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Brand Watch

Montane Announces “Know What You’re Buying” Product Knowledge Table

Brady Hicks -
Montane - marking 30 years in the outdoor apparel industry - announced that it is working with its community to chronicle its journey of...
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News

Gerber Gear Welcomes Outdoor Industry Leader as Head of Marketing

Brady Hicks -
Gerber Gear, an outdoor gear manufacturer dedicated to crafting problem-solving tools, added Ash Williams (pictured) as Head of Marketing. Williams is an accomplished outdoor industry...
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Brand Watch

Paka Unveils PAKACLOUD Alpaca Fiber Fleece Alternative

Brady Hicks -
Paka, a company that manufactures outdoor athletics apparel that makes use of alpaca fur, launched a new material innovation in alpaca fiber: PAKACLOUD. This alpaca-based fleece...
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Green

Zeal Unveils Re-Shred Recycled Goggle Initiative

Brady Hicks -
Zeal Optics announced the Re-Shred goggle initiative. This commitment to sustainability and environmental responsibility in winter sports eyewear focuses on using a minimum of...
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