United Sports Brands appointed Phil Gyori (pictured) as CEO. Gyori most recently served as the CEO of Pelican Products, and has also held senior leadership roles with outdoor and lifestyle brands such as Bushnell and Nike. His naming comes in the weeks following United Sports Brands’ acquisition by Norwest Equity Partners, which closed on November 20, 2023.
Gyori has over 30 years of executive and management experience, as well as a proven track record of driving rapid business growth. Under his leadership role with Pelican, the company saw revenue growth of 50 percent over the course of his seven year tenure. In his prior 16-year stint at Bushnell, he helped the company achieve a five-fold top line increase and successfully integrate 10 acquisitions.
“We are thrilled to bring Phil on to lead the United Sports Brands team,” said Tony Armand, Partner, Norwest Equity Partners. “He brings incredible experience and leadership that will play a huge role in growing the USB portfolio in the coming years.”
“I am excited to join the company and its fantastic group of industry leading brands,” added Gyori. “I feel fortunate to be able to partner with the exceptional team that is already in place, and look forward to building on the foundation that USB has created.”
