Montane – marking 30 years in the outdoor apparel industry – announced that it is working with its community to chronicle its journey of progress and exploration by continuing to progress its “Further. Forever” initiative.
As part of this focus, Montane is launching a new “Know What You’re Buying” product knowledge table, featuring 40 percent of the AW23 collection and providing customers with details about the origin of its products, third party accreditations and the composition of the materials used.
The aim, it noted, is to increase transparency and allow customers to make more informed purchasing choices to protect the outdoors for future generations.
To mark this occasion, the brand reached out to the Montane community via social media and in-person events to reflect on this journey, to share experiences of “Montane moments” and acknowledge the important part this community plays in the brand’s continued pursuit of performance. Throughout the year, Montane will be sharing the stories of those who have been with the brand over the decades, featuring real-life anecdotes from #TeamMontane athletes, members of the Montane community, and outdoor professionals.
“30 years is a key milestone for the business, and it gives us an opportunity to not only reflect on the progress we have made but also allows us to look at what the next 30 years hold for Montane,” said company Marketing Director, Matthew Hickman. “The world we live in is continually evolving and provides new opportunities for us to drive the brand forward as well as looking to reduce our impact on the wild landscapes where we find inspiration.”
Founded in 1993, Montane continues to work with mountain professionals and world-class athletes to test kit fit-for-endurance sports and activities in extreme environments. For additional info about the “30 years of Progress” campaign, click here.
