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Market Research

The Outdoor Industry’s Geography Gap

Martin Vilaboy -
Diversity efforts can consider ‘where’ as much as ‘how’ By Martin Vilaboy The effort to increase diversity and become more inclusive within the outdoor community is...
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Newly Released

Big Agnes Restructures Sales Force in Canada

Martin Vilaboy -
Big Agnes has hired Matt McCormick, Jean-Pierre Ouellet and their newly formed agency Authentik Sales to represent the brand in Eastern Canada. The brand...
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Newly Released

CamelBak Uses 50% Recycled Material in Spring Line

Martin Vilaboy -
CamelBak announced the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for Spring 2021. The collections made with Tritan Renew include...
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Newly Released

DU Unveils Sportsman Insurance Plan

Martin Vilaboy -
In collaboration with 3P Risk Strategies, LLC (3P), Ducks Unlimited (DU announced the launch of the Sportsman Protection Plan, a specialized suite of insurance...
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Newly Released

GoPro Unveils ‘Lifestyle Gear’ Line

Martin Vilaboy -
Action camera brand GoPro is looking to generate some extra income with sales of lifestyle gear aimed at active participants. The launch includes a...
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Newly Released

Tecnica Group Enables Specialty Dealers via Quivers

Martin Vilaboy -
Tecnica Group brands Blizzard, Nordica and Tecnica will steer consumer online orders to brick-and-mortar specialty retailers this fall using Quivers’ Collaborative Commerce platform. Quivers enables...
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Newly Released

Prana Reaches Sustainability Milestone with Fair Trade Swimwear

Martin Vilaboy -
prAna announced that its stay-put, performance swim collection is both sustainable and 100-percent Fair Trade Certified Factory for Spring 2021. In 2011, prAna was the first...
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Events

Eddie Bauer Promotes ‘Global Sleep Under The Stars’ Night

Martin Vilaboy -
Eddie Bauer has registered August 8 with National Day Calendar as Global Sleep Under The Stars Night. In honor of its 100 Year Anniversary,...
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Newly Released

Hydro Flask Announces ITC Filing to Combat Counterfeiting

Martin Vilaboy -
Hydro Flask announced its recent filing with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into...
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Newly Released

ASAP Watercraft Partners with Mad Jack Outdoor

Martin Vilaboy -
Mad Jack Outdoor, an online marketplace with outdoor start-ups, and ASAP water crafts announced a partnership focused on growing the electric jet board company’s...
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