Tecnica Group Enables Specialty Dealers via Quivers

Tecnica Group brands Blizzard, Nordica and Tecnica will steer consumer online orders to brick-and-mortar specialty retailers this fall using Quivers’ Collaborative Commerce platform.

Quivers enables brands to manage orders placed through their online channels while distributing order fulfillment to local authorized retailers.​ When a consumer places an online order, the retailer closest to that consumer is notified and has the option of fulfilling the order while receiving the full value of the sale, minus nominal processing and transaction fees.

“Tecnica Group is committed to working collaboratively with specialty retail, sharing in each other’s sales and marketing strengths, while facilitating the fluid and rich shopping experience consumers desire,” said Sam Cook, Blizzard and Tecnica North American president. “Quivers is an essential partner in accomplishing our commitment to specialty retail while elevating the consumer experience.”

Tecnica Group’s partnership with Quivers adds to the list of other sales and marketing tools the company provides for free to specialty retailers through partnerships with other companies such as Salsify, a content marketing asset portal; Promoboxx, a digital marketing platform providing one-click social media advertising; and Locally.com, an online store locator and product locator integrated into Tecnica Group’s branded websites helping consumers find products at their neighborhood specialty retailer.

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“Brick-and-mortar specialty retailers are essential in building trust and engagement with the skier community and outdoor enthusiasts. The addition of Quivers to Tecnica Group’s toolbox will strengthen our retail partners’ connection to the consumer while easily and successfully enhancing their e-commerce efforts,” offered Cook.

Retailers looking for more information about the Tecnica Group Quivers Program can contact their local sales representative, or enroll at Quivers.com.