Eddie Bauer has registered August 8 with National Day Calendar as Global Sleep Under The Stars Night. In honor of its 100 Year Anniversary, the Seattle-based brand invites everyone to come together in experiencing the beauty of the outdoors by spending the night under the stars.
“Whether you’re in your backyard, a local campsite, or Everest basecamp, the power of getting outside and gazing up at the stars is undeniable,” said Damien Huang, Eddie Bauer president. “It’s our brand’s mission to bring the benefits of the outdoors to everyone. As part of our commitment to this goal, we hope that encouraging people to come together under the same stars is another way to help more folks feel invited, accepted, and included in a shared outdoor experience.”
Participants are encouraged to set up a tent in their backyard, lay out a sleeping bags on their apartment patio, hang a hammock in the backcountry or get outside however they’re able. For those who can only join virtually, Eddie Bauer will be hosting a lineup of events and content from its guides, leaders, and community members via their Instagram on August 8.