Mad Jack Outdoor, an online marketplace with outdoor start-ups, and ASAP water crafts announced a partnership focused on growing the electric jet board company’s online sales in the United States. ASAP water crafts, based in the U.K., manufactures the Wave Jam, an extremely light weight jet board, propelled by the latest Lithium Ion battery technology and cutting-edge control electronics. Along with being a new way to explore water, the Wave Jam also is being used as a rescue tool, said the company.
“Partnering with Mad Jack Outdoor was an obvious choice,” said Ross Kemp, CEO and founder of ASAP water crafts “Mad Jack Outdoor has a unique and proven formula for jump starting online sales for young brands. They are changing the way new products are brought to market, truly embracing innovation and the entrepreneurial spirit in the outdoor industry.”
Mad Jack Outdoor is a first-of-its-kind online marketplace in the outdoor space. Utilizing a three-pronged approach, this marketplace model enables new brands — that are fresh off of Kickstarter or new to the market — to reach customers outside of the traditional, slow-to-adopt channels. Simultaneously, the marketplace works with independent specialty retailers to showcase their overstocked or out of season brands at a discounted rate and gives shoppers the opportunity to access the entire product catalogs of veteran brands.
“ASAP water crafts embraces design innovation and recognizes the need to have a strong online presence state side,” said Kristin Mehiel, co-founder of Mad Jack Outdoors. “We want our customers to know us for sourcing unique products with purpose, and Asap’s Wave Jam does just that. They are uniquely designed, bring water enthusiasts a fun and innovative way to enjoy oceans and lakes, plus the Rescue model can help lifeguards save lives. It is no wonder world-renowned adventurer Sir Richard Branson is a fan.”