GoPro Unveils ‘Lifestyle Gear’ Line

Action camera brand GoPro is looking to generate some extra income with sales of lifestyle gear aimed at active participants. The launch includes a a range of branded items that includes bags, apparel and accessories.

Bags, backpacks, and cases for protecting your GoPro kit start at $20, clothing starts at $25, and other items such as sunglasses and water bottles start at $30. The bags, which range from everyday carriers to duffels for longer getaways, are available now, while the clothing and other accessories coming available for purchase on August 19.

“GoPro has been focused on helping people pursue active lifestyles since day one, and our expansion into categories like bags, apparel, and ultra-functional accessories stay true to that,” GoPro founder and CEO Nicholas Woodman said . “We’re excited to bring GoPro design and versatility to a broad range of lifestyle products and offer them at very attractive prices.”

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GoPro PLUS subscribers get an exclusive 30% discount off the new lifestyle gear line. GoPro PLUS costs just $4.99/month or $49.99 annually.

GoPro has been struggling with sales in recent years, with further pressure placed on its bottom line by the coronavirus pandemic. For the quarter ending March 31, 2020, the company generated revenue of $119.4 million, marking a 50.8% drop from the same quarter last year. In April, GoPro announced it would cut 200 jobs as part of restructuring efforts that will also include a reduction of office space and marketing spend.