Big Agnes Restructures Sales Force in Canada

Big Agnes has hired Matt McCormick, Jean-Pierre Ouellet and their newly formed agency Authentik Sales to represent the brand in Eastern Canada. The brand has also hired longtime reps Rob Cairns, Joni Collett and their agency Carpe Diem Marketing Concepts Ltd (CDMC Sales) in Western Canada.

“Canada is a critical market for Big Agnes with high participation in outdoor pursuits, so we need a professional and progressive sales team to work with existing and new accounts to help grow our presence,” said Jill Lewis, director of North American sales. “For nearly 20 years Big Agnes has earned the reputation for being innovative and true to our roots and we’re confident that Authentik and CDMC are the agencies that best represent those qualities.”

Collectively, Authentik brings more than 30 years of experience in the Eastern Canadian outdoor retail market. McCormick is no stranger to Big Agnes as he previously worked with Sky Ambitions, the company’s agency of record in New England, representing the brand in Ontario, Vermont and upsate New York. Ouellet has represented many iconic outdoor brands for two decades at agencies including Sky Ambitions, Gamic Sports and on his own. Both are longtime climbers and Ouellet was a professionally sponsored climber with Black Diamond and La Sportiva for nearly 20 years,

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From their base on Vancouver Island, CDMC Sales represents both established and emerging brands.  Both principals Collett and Cairns have worked in various outdoor positions ranging from retailer store ownership and eco-tourism development to sales and marketing management in outdoor distribution and manufacturing. The operation has both a warehouse and showroom for online and dealer direct presentations.