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Brand Watch

Hydro Flask Expands Global Presence with Distribution in Latin America

Hydro Flask, a leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Ltd. brand, is expanding its...

MacNeill Pride Group Acquires GCI Outdoor

MacNeill Pride Group (MPG) has acquired GCI Outdoor (GCI), the designer of portable outdoor recreation equipment. Terms of the transaction were not disclosed. MPG, a...

Minus33 Reclaims Historic Scribner Building Poised to Restore Wool Tradition

Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic...

Federer-backed Shoe Firm ON Running Targets Autumn IPO

The shoe firm ON Running, which is backed by Swiss tennis star Roger Federer, is preparing for a U.S. stock market listing in the...

REI to Relocate Mountain View, CA, Store to Sunnyvale

REI Co-op, the specialty outdoor retailer with more than a dozen locations in Northern California, will relocate its Mountain View, California, store to Sunnyvale...

Mammut Sold to British Company

Mammut, a well-known Swiss sports and mountain equipment brand is being sold by Zurich-based industrial conglomerate Conzzeta to Telemos Capital, a London-based investment firm. The...

YKK to Emphasize Speed, Digitalization, Sustainability, Diversity

Leading zipper and fastening products manufacturer YKK has kicked off a four-year business planning period with a major reorganization aimed at speeding up communication...

Outdoor Brands Support #WeKeepItWild Campaign

Top outdoor brands are supporting The Conservation Alliance by donating 5 percent of all online sales today through April 27 as part of the...

Wiley X Moving to Texas

Wiley X, a premium protective eyewear brand, announced plans to move its operations this quarter from Livermore, California, to Frisco, Texas. The new global...

VIM & VIGR Launches Compression Sock to Celebrate National Nurses Week

VIM & VIGR, creator of stylish and comfortable compression socks for all walks of life, launches its newest compression sock design in honor of...
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