Wiley X, a premium protective eyewear brand, announced plans to move its operations this quarter from Livermore, California, to Frisco, Texas. The new global headquarters, manufacturing and distribution site will be in in the Star Business Park.
The company joins a growing list of California-based companies seeking new locations, with many finding their new homes in the Dallas and the North Texas region. The central location within the United States will increase efficiencies of shipping and distribution, in both time and cost.
“Our entire team is committed to piloting smart and sustained growth for many years to come,” said Dan Freeman, co-owner of Wiley X. “To take Wiley X to the next level, Frisco, Texas is the ideal location geographically and economically to set us up for a successful future. The City of Frisco and Frisco Economic Development Corporation have already been great business partners.”
Frisco – known as “Sports City USA” – is a perfect fit for Wiley X, a company committed to protection and performance for active pursuits such as shooting, fishing, and motorsports, as well as for the government/first responder network.
Wiley X aligns well with Texas values, with a history of providing protective eyewear to the U.S. military and being veteran-founded and family-owned. The move to Frisco will inspire the fabrication of a state-of-the-art building to elevate brand operations and will include a flagship retail store for Wiley X fans and local customers to enjoy.