Hydro Flask, a leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Ltd. brand, is expanding its global presence within the Latin American market.
Hydro Flask launched in Uruguay at the end of 2019, expanded into Mexico in early 2020 and has now entered Argentina, Bolivia and Paraguay. This regional expansion occurs via strategic relationships with Gubrand, Alta Vertical, JMC Group, NICX and Optima SA, respectively. Key channels include outdoor, active lifestyle, sporting goods, coffee/tea and online.
“We’re excited to join forces with experienced local partners to support retailers in these markets that we hope will help us achieve long-term success in the region, furthering Hydro Flask’s continued growth as a truly global lifestyle brand,” said Mike Wallenfels, SVP Global Sales, Housewares Division at Helen of Troy. “This expansion is another step forward in our mission to fuel happier, healthier and more sustainable lives for people everywhere. We are proud to be opening doors for active consumers within the Latin American region to enrich their outdoor experiences with Hydro Flask’s superior performance and lifetime durability.”
Dedicated to refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN and iF Design Awards, including the coveted iF gold award. The brand has become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third-party data