63.5 F
Phoenix
Sunday, April 14, 2024
HomeBrand Watch

Brand Watch

blackcrows Announces Wild Outside-In Campaign

black crows, the French ski brand focused on design-driven high-performance ski products and apparel has launched the Wild Outside-In campaign highlighting Xpore outfits that...

Costa Sunglasses Launches Jose PRO, Honors Legendary Waterman

Costa Sunglasses, manufacturer of color-enhancing, all-polarized glass sunglass lens, brings next-level ‘PRO-formance’ to its best-selling Jose frame. As part of the brand’s fall 2022...

Merrell Signs Two Trail Running Pro Athletes

Merrell, an outdoor footwear brand, announced it has added trail runners Aum Gandhi (pictured) and Rachel Tomajczyk to its roster of global athletes.  Gandhi and Tomajczyk are the...

Royal Robbins, GBB Partner to Accelerate Sustainability Practices in Retail

Rooted in sustainability since its inception in 1968, Royal Robbins furthers its commitment to environmental stewardship by partnering with the Green Business Bureau (GBB)...

Hot Chillys Reveals Brand Refresh, Sustainable Packaging

Hot Chillys, a brand that delivers performance base layers and winter accessories to outfit the family since 1985, has revealed a modern look and...

Sea to Summit Names Strategic Partners/Business Development Director

Global outdoor gear manufacturer, Sea to Summit, introduced Tracy Brunz as the brand’s new North America Director of Strategic Partnerships and Business Development. Brunz joins...

namuk Appoints Vice President of North America

namuk, a Swiss-based premium sustainable outdoor brand for kids, announced the addition of Beth Steele as Vice President of North America. Steele will be...

On Unveils Shoe Made from Carbon Emissions

Swiss sports brand On has released the Cloudprime, a shoe made from carbon emissions. The release is a significant moment in the company’s journey...

Rab, Lowe Alpine Names National Sales Manager

Rab and Lowe Alpine, leaders in merging the development of outdoor gear and apparel with sustainability and environmental awareness, announced that Peter McConkie will...

Gordini Installs Solar, Invests in Community, Brand’s Future

Gordini, a heritage outdoor brand specializing in cold-weather gear, has partnered with locally owned and operated Green Mountain Solar to install nearly 500 solar...
spot_img

Latest Articles