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Brand Watch

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Kahtoola Announces Second Round of Philanthropic Grants for 2022

Bruce Christian -
Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, announced the recipients of its triannual grant program’s summer distribution. Over the past 23 years,...
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Brand Watch

Dick’s Sporting Goods to Hire Thousands for Holiday Season

Bruce Christian -
Dick’s Sporting Goods announced it plans to hire up to 9,000 seasonal employees as it prepares for what is shaping up to be a...
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Awards

Merrell CMO Named Marketing Leader of the Year

Bruce Christian -
Merrell, an outdoor and hiking brand, announced its Chief Marketing Officer (CMO) Janice Tennant has won the Marketing Leader of the Year Award by the Women...
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Brand Watch

blackcrows Announces Wild Outside-In Campaign

Bruce Christian -
black crows, the French ski brand focused on design-driven high-performance ski products and apparel has launched the Wild Outside-In campaign highlighting Xpore outfits that...
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Brand Watch

Costa Sunglasses Launches Jose PRO, Honors Legendary Waterman

Bruce Christian -
Costa Sunglasses, manufacturer of color-enhancing, all-polarized glass sunglass lens, brings next-level ‘PRO-formance’ to its best-selling Jose frame. As part of the brand’s fall 2022...
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Brand Watch

Merrell Signs Two Trail Running Pro Athletes

Bruce Christian -
Merrell, an outdoor footwear brand, announced it has added trail runners Aum Gandhi (pictured) and Rachel Tomajczyk to its roster of global athletes.  Gandhi and Tomajczyk are the...
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Brand Watch

Royal Robbins, GBB Partner to Accelerate Sustainability Practices in Retail

Bruce Christian -
Rooted in sustainability since its inception in 1968, Royal Robbins furthers its commitment to environmental stewardship by partnering with the Green Business Bureau (GBB)...
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Brand Watch

Hot Chillys Reveals Brand Refresh, Sustainable Packaging

Bruce Christian -
Hot Chillys, a brand that delivers performance base layers and winter accessories to outfit the family since 1985, has revealed a modern look and...
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Brand Watch

Sea to Summit Names Strategic Partners/Business Development Director

Bruce Christian -
Global outdoor gear manufacturer, Sea to Summit, introduced Tracy Brunz as the brand’s new North America Director of Strategic Partnerships and Business Development. Brunz joins...
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Brand Watch

namuk Appoints Vice President of North America

Bruce Christian -
namuk, a Swiss-based premium sustainable outdoor brand for kids, announced the addition of Beth Steele as Vice President of North America. Steele will be...
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