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Brand Watch

Brand Watch

Merrell Steps Out with Next-gen Moab 3 Hiking Shoe

Bruce Christian -
Merrell, a leading outdoor brand, announced the much-anticipated Moab 3 line for men and women. For more than 15 years, the iconic Merrell Moab hiking boots and...
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Brand Watch

Patagonia Next Chapter: ‘Earth is now Our Only Shareholder’

Bruce Christian -
Patagonia announced new ownership after nearly 50 years since founder Yvon Chouinard (pictured) began his experiment in responsible business. Effective immediately, the Chouinard family...
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Brand Watch

Alterra Mountain Company Acquires Ski Butlers

Bruce Christian -
Alterra Mountain Company announced it has acquired ski equipment rental and delivery company Ski Butlers. The Park City, Utah-based Ski Butlers will continue to...
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Brand Watch

Erem Taps Footwear Operations Leader to Head its Wholesale Division

Bruce Christian -
With a commitment to making high-performance footwear with minimal environmental impact, Erem has hired Chris Rischke, who becomes the company’s Vice President of Operations and...
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Brand Watch

Stio Hires Vice President of Sales

Bruce Christian -
Stio, a mountain lifestyle brand headquartered in Jackson Hole, Wyo., has hired Alex Brown as vice president of sales. Brown will lead the strategy...
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Brand Watch

Equip Shows Progress in Protecting Workers’ Rights along Supply Chain

Bruce Christian -
Equip Outdoor Technologies Ltd. (owner of UK outdoor brands Rab and Lowe Alpine) has shown progress in protecting factory workers’ rights that are aimed...
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Brand Watch

5.11 Tactical Opens 100th Company-owned Retail Location

Bruce Christian -
5.11 Tactical, an innovator of purpose-built apparel, footwear and gear, celebrates the grand opening of its 100th company-owned retail store on Sept. 17, in Oxnard,...
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Brand Watch

ONE WAY Enters World Cup Alpine Race Scene in 2022-23

Bruce Christian -
The 2022-23 winter season marks the beginning of a new era for ONE WAY. After nearly two decades of delivering products and success in...
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Brand Watch

Portland Design Works Expands with Sales Marketing Manager

Bruce Christian -
Portland Design Works (PDW), creators of gear for everyday cycling, has hired Kate Echols Moore as its Sales and Marketing Manager. She joins PDW...
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Brand Watch

Tifosi Optics Backs Breast Cancer Research with Awareness Collection

Bruce Christian -
Tifosi Optics, a leading sport and lifestyle sunglasses brand, launches its Breast Cancer Awareness Collection featuring pink mirror lenses and pink frames. A portion...
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