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Brand Watch

Brand Watch

The North Face Stories Explore Life with ‘It’s More Than a Jacket’

Bruce Christian -
The North Face launched its Fall 2022 brand campaign, the second iteration of It’s More Than A Jacket. This will bring an initiative that began...
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Brand Watch

Sea to Summit Welcomes GM for EMEA

Bruce Christian -
Sea to Summit, the global adventure equipment manufacturer headquartered in Perth, Western Australia, welcomes David Ledouble as the brand’s new General Manager for Europe,...
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Brand Watch

Madewell to Launch Denim with ISKO Fabrics

Bruce Christian -
In a textile industry where sustainability is a top priority, Madewell, ISKO, and bluesign have come together for a strategic collaboration. Madewell has created...
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Brand Watch

Dick’s Sporting Goods to Open More Public Lands Specialty Stores

Bruce Christian -
Dick’s Sporting Goods will expand its outdoor specialty retail brand Public Lands, opening four stores this fall. The stores will open Oct. 14 in...
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Brand Watch

Sierra Designs Supports Cultural Trek to Mount Everest Basecamp

Bruce Christian -
Camping equipment manufacturer Sierra Designs will sponsor two expeditions to Mount Everest Basecamp: one with multi-platinum singer-songwriter Mike Posner led by brand ambassador and alpinist Dr....
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Brand Watch

KASK Presents Omega Ski Helmet

Bruce Christian -
Keeping as cardinal points the reduction of aerodynamic drag and the safety of the athlete, KASK has developed Omega, the result of years of...
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Brand Watch

Downlite Outdoor to Expand at Canadian Down Facility

Bruce Christian -
Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and a supplier of responsibly sourced performance fills to the...
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Awards

Kahtoola Announces Second Round of Philanthropic Grants for 2022

Bruce Christian -
Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, announced the recipients of its triannual grant program’s summer distribution. Over the past 23 years,...
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Brand Watch

Dick’s Sporting Goods to Hire Thousands for Holiday Season

Bruce Christian -
Dick’s Sporting Goods announced it plans to hire up to 9,000 seasonal employees as it prepares for what is shaping up to be a...
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Awards

Merrell CMO Named Marketing Leader of the Year

Bruce Christian -
Merrell, an outdoor and hiking brand, announced its Chief Marketing Officer (CMO) Janice Tennant has won the Marketing Leader of the Year Award by the Women...
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