In a textile industry where sustainability is a top priority, Madewell, ISKO, and bluesign have come together for a strategic collaboration. Madewell has created the denim style using bluesign APPROVED ISKO fabrics, prioritizing sustainability in the production of a pair of women’s denim jeans. The Cali Demi-Boot Jeans, retailing for $138.
The jeans are made with ISKO’s fabrics that are dyed and finished with bluesign APPROVED chemical products and produced in a resource-conserving way with a minimum impact on people and the environment. ISKO’s Reform technology, one of the denim ingredient brand’s most successful patented stretch innovations, has obtained bluesign APPROVED status, a challenging feat for a denim mill to accomplish.
Among the benefits this fabric technology offers are freedom of movement,
a slimmer, smoother and more streamlined appearance, and an incomparable holding power allowing the jeans to keep their shape and never bag out.
The bluesign APPROVED label is awarded to bluesign SYSTEM PARTNER manufacturers that meet strict safety and environmental requirements of the bluesign CRITERIA such as ensuring production sites are safe for workers, reducing CO2e emissions and water consumption, as well as avoiding hazardous substances in production among many others.
Attaining the right certifications becomes an important matter, a differentiating and almost defining aspect. This is true for ISKO, whose commitment to the preservation of the planet frames every decision it makes. With the purpose to create more sustainable products without sacrificing functionality, quality and design, the global company made the decision to strive for one of the hardest sustainability credentials to achieve, by one of the most accredited independent authorities in the world: bluesign.
Madewell is the first brand to launch a denim product made with ISKO fabrics that are bluesign APPROVED. And it is a step in the brand’s journey towards achieving ambitious sustainability goals, including 100 percent sustainable fibers by 2025. For Madewell, the apparel brand whose corporate responsibility strategy based on the Planet and People key pillars, using the United Nations’ Sustainable Development Goals (SDGs), is clearly laid out in its Do Well Report.
