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Brand Watch

Brand Watch

Princeton Tec Focuses on Innovation with New VP

Bruce Christian -
Princeton Tec, a family-owned personal lighting manufacturer that has built U.S.-made products since 1975, named Don Meredith as Vice President of Product. Meredith will...
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Brand Watch

Snow Peak Opens Retail Location in Brooklyn

Bruce Christian -
Snow Peak, the Japanese outdoor lifestyle brand, plans to open on Friday a Brooklyn, N.Y., retail location. Embracing the neighborhood’s thriving business environment, outdoor...
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Brand Watch

Norrøna Continues Momentum with Sales Expansion Across US

Bruce Christian -
Norrøna, the four-season, family owned Norwegian manufacturer of premium apparel and gear, announced it has partnered with sales agency, Kozy Outdoors LLC, as it...
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Brand Watch

Vasque Welcomes Three to its Product, Sales Teams

Bruce Christian -
Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, announced three new hires across its product,...
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Brand Watch

Rossignol Group Shares Composition of Recyclable Ski

Bruce Christian -
To initiate a more collective industry movement, the Rossignol Group shared its plans for its new recyclable ski with all stakeholders in the mountain...
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Brand Watch

Snow Peak USA Announces New Leadership Structure

Bruce Christian -
Snow Peak, a global outdoor lifestyle brand, announces a significant reorganization for its Snow Peak USA leadership. As the brand continues a growth trajectory...
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Brand Watch

Hyosung Introduces New FW 23/24 Textile Trends at ISPO

Bruce Christian -
As a textile solutions provider, Hyosung brings innovation across the value chain that exceeds expectations. To bring value and creative solutions to its network...
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Brand Watch

Eagle Creek Partners with In-Sport for Canadian Distribution

Bruce Christian -
Eagle Creek, a leading manufacturer of adventure travel gear, has announced a partnership with In-Sport Fashions for nationwide product distribution in Canada. The partnership will...
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Brand Watch

Bollé Brands Sells Cébé brand to D.MO/RACER

Bruce Christian -
Bollé Brands announced it has sold Cébé to D.MO/RACER. Founded in 1892 in the Jura region, Cébé is a pioneer in sports eyewear. In the 130...
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Brand Watch

RareWaters Expands Team, Hires New CEO

Bruce Christian -
RareWaters is expanding its leadership team, bringing on a Chief Executive Officer and additional sales and marketing team members, as it expands fly fishing...
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