RareWaters is expanding its leadership team, bringing on a Chief Executive Officer and additional sales and marketing team members, as it expands fly fishing property access across the Rocky Mountain region. The team aims to enhance the RareWaters experience for landowners and anglers by leveraging technology, creating content and expanding its portfolio of private fly-fishing properties.
Brenden Stucky, founder of RareWaters, and the Board of Directors are excited about the expansion of the company’s team and growth. As part of this change, Stucky assumes the role of CFO and oversees all strategic, financial and operational aspects of the company. Just as he was four years ago when starting RareWaters, Stucky remains steadfast to the company’s mission and is beyond ecstatic about the passion and capabilities of the additional team members.
“We are extremely excited about what the future holds with this new team,” Stucky said. “This group brings decades of fly fish industry knowledge, contacts, and the ability to execute our vision to catapult RareWaters, our partners, and our customers to the next level. We remain dedicated to building the best product and experience for landowners and anglers. The next few years are going to be a lot of fun. Stay tuned.”
The organization named RJ Hosking as CEO to lead the company’s strategy and execution for the next stage of impact and growth. Hosking formerly held various roles within the outdoor and experiential industries at organizations like Patagonia, Zamp Solar, Dometic Outdoor, and Airbnb. During his more than 15 years at Patagonia, Hosking’s experience included overseeing the fly fish product line and implementing strategies to unlock the best experience possible for anglers and outdoor enthusiasts of all generations. Hosking oversees sales and marketing efforts as well as leads business development in partnership with Stucky.
The company also introduced Chet Hervey to oversee marketing, content and media efforts. Hervey brings 18-plus years of overarching marketing experience to RareWaters’ organizational capabilities. His background includes working in the content space with top brands like Garmin, Beretta, and onX Maps. Hervey is expected to raise the profile of RareWaters’ portfolio of properties as well as help unlock new properties by creating premium content around the RareWaters experience for both landowners and anglers.
For more information, visit https://rarewaters.com/
