Snow Peak, the Japanese outdoor lifestyle brand, plans to open on Friday a Brooklyn, N.Y., retail location. Embracing the neighborhood’s thriving business environment, outdoor community and access to green spaces, Snow Peak is opening at 76 N. Sixth St. in Williamsburg with a grand opening celebration.
Based in Portland, Oregon, Snow Peak USA has operated a retail location in Soho since 2015. The relocation to Brooklyn will provide more space to provide a fuller expression of the brand’s product offering.
“We’re thrilled to be opening our new space in Brooklyn and honored to join the neighborhood’s thriving business community. Our expanded footprint will bring the brand to life in a more meaningful representation of the products and possibilities that our assortment can deliver to support our customer’s lifestyles,” said Jason McGibbon, Snow Peak USA’s Chief Revenue Officer. “We hope to be a hub of inspiration for new and seasoned outdoor enthusiasts alike. We look forward to welcoming Snow Peakers not only from New York but also the larger region as we deepen our presence on the East Coast.”
The new space features 30-foot ceilings and a mezzanine where shoppers can browse the brand’s assortment of outdoor gear and apparel and will have ample space for community events.
“The new location is more than double the size of our previous store, which will allow us to better showcase our larger products such as our tents, tarps, and furniture,” said Hallie Church, Retail Expansion Manager at Snow Peak. “Our New York customers will finally be able to experience these products in their intended setting, as our Portland customers have been able to do since the opening of HQ4.”
The design and build-out of the space was a collaboration between Portland, Oregon-based interior design firm North 45 Projects and Brooklyn-based architecture firm Starling Architecture.
Grand opening festivities will continue through Oct. 23, featuring food and beverages from local partners, limited welcome gifts, in-store promotions and demonstrations. Customers will have the opportunity to chat with retail staff as well as team members visiting from the brand’s Portland HQ.
Snow Peak Brooklyn will be open from 11 a.m. to 7 p.m. Monday through Saturday and from 11 a.m. to 6 p.m. on Sunday.
For more information, visit snowpeak.com
