Eagle Creek, a leading manufacturer of adventure travel gear, has announced a partnership with In-Sport Fashions for nationwide product distribution in Canada. The partnership will offer Canadian consumers wider product availability and improved customer support in-market.
Canada represents a key market for Eagle Creek, and the company’s partnership with In-Sport represents a strategic shift in its approach to serve its international customers better. The brand has had a presence in the market for decades, previously shipping orders directly from the United States.
In-Sport will distribute Eagle Creek products throughout Canada via retail partners and with a direct-to-consumer model. In addition to serving the end consumer better, the partnership with In-Sport will provide in-market sales management, a significant benefit for retail partners.
“We’ve always believed there was untapped potential in the Canadian market if we could improve our inventory availability and our overall service quality. Our new partnership with In-Sport is going to allow us to do exactly that, and we think this will be great for our brand and our customers in Canada,” said Travis Campbell, owner and president of Eagle Creek. “We’re now able to move in directions we couldn’t as part of a larger corporation, and our new relationship with In-Sport is one of the many initiatives we’re working on to make the company more responsive and better aligned with the needs of our customers.”
Tim McGuire, VP of Sales at Eagle Creek, added, “We’re excited to work with In-Sport. Their impeccable reputation and familiarity with our category and channels come from many years of experience. With their help, we’ll be able to offer our dealers best-in-class service and availability from our entire catalog of products in an expeditious timeframe.”
