Norrøna, the four-season, family owned Norwegian manufacturer of premium apparel and gear, announced it has partnered with sales agency, Kozy Outdoors LLC, as it expands its network of specialty outdoor retailers to the Midwestern states. Its USA dealer base totals 150 doors of premium distribution in the Pacific Northwest, Rockies, Midwest and Northeast. In tandem with its sales momentum, Norrøna also promoted Patrick Gould to the newly created role of U.S. sales representative.
“We are very excited to be strengthening our presence in the U.S. and introducing new consumers to our unique value proposition. The commitment from our dealer partners has been terrific and humbling,” said U.S. Sales Manager Adam Chamberlain. “We look forward to living up to our part of the bargain by delivering uncompromisingly high-quality, purpose-built and sustainably minded products.”
To support dealers in Illinois, Indiana, Kentucky, Michigan and Ohio, Norrøna has partnered with Grand Rapids, Mich.-based Kozy Outdoors LLC, which is owned and led by Kera and Anthony “Tony” Koziatek.
Tony Koziatek built Kozy based on significant retail experience, a strong passion for outdoor activities, gear and the deep relationships that can fuel a community. In addition to Norrøna, Kozy represents Merrell footwear, Matador bags and Food for the Sole.
To support Norrøna’s continued growth, Gould has been appointed to U.S. sales representative, an in-house position dedicated to account management, dealer and sales representative support. Gould has spent the last three years successfully launching the Norrøna Concept Store in Boulder, Colo.
Prior to Norrøna, Gould spent six years with REI and five years with Vanguard as a financial analyst.
Kozy Outdoors joins the following Norrøna foundational North American agency partners on the coasts and in the mountains:
- Rocky Mountains, Intermountain West – Shondia Houtzer and Ian Decker at ian@blackdogsalesgroup.com.
- Pacific Northwest – Tyler Haasch at tyler@summitsalesnw.com
- Northeast – David Nihan and Adam Sink at bluebirdsalesgroup@gmail.com
- Midwest – Tony Koziatek at tony@getkozyoutdoors.com
- Canada accounts – Ryan Letchford at ryan@wabisabisales.com
For Key accounts/General inquiries/Business development – Adam Chamberlain at adam.chamberlain@norrona.no.
