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Brand Watch

Brand Watch

BAIST, Olympic Gold Medalist Jonny Moseley Partner To Design New Gloves in Legends Line

Brady Hicks -
BAIST, a Vermont-based company known for its lineup of custom-fit gloves and accessories for outdoor winter sports, announced a partnership with Olympic gold medalist...
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Brand Watch

PHOOZY Brand Selected for Peregrine Mission One Lunar Operation

Brady Hicks -
PHOOZY, which manufactures thermal protective cases for tech, announced its formal participation in the Peregrine Lunar Lander launch, via its partnership with the Conrad...
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Brand Watch

Montane Announces “Know What You’re Buying” Product Knowledge Table

Brady Hicks -
Montane - marking 30 years in the outdoor apparel industry - announced that it is working with its community to chronicle its journey of...
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Brand Watch

Paka Unveils PAKACLOUD Alpaca Fiber Fleece Alternative

Brady Hicks -
Paka, a company that manufactures outdoor athletics apparel that makes use of alpaca fur, launched a new material innovation in alpaca fiber: PAKACLOUD. This alpaca-based fleece...
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Brand Watch

Snowfeet Pro, Touted as “World’s Most Versatile Ski Skates,” Raises over $100K on Kickstarter

Brady Hicks -
Ski skate developer Snowfeet announced that it raised over $100,000 since launching its newest release, the Snowfeet Pro, on Kickstarter at the end of...
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Brand Watch

Patagonia Speeds Release of Black Hole Duffels

Bruce Christian -
Patagonia has launched its newest line of Black Hole Duffels months ahead of schedule. Patagonia founder Yvon Chouinard wrote about the company’s decision in a...
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Brand Watch

Rossignol Launches Limited-edition Ski to Support Diversity

Bruce Christian -
In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand has launched its...
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Brand Watch

Isbjörn of Sweden Appoints Canadian Sales Agent

Bruce Christian -
Isbjörn of Sweden has announced the appointment of Toronto-based sales agency Sprout Sales Inc., headed up by industry veteran Kelly Holmes, as retail sales...
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Brand Watch

Free Fly Welcomes Surf Photographer to Team

Bruce Christian -
Free Fly, a leading brand in performance apparel built for adventure pursuits, announced -water surf photographer Christa Funk as the newest addition to its...
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Brand Watch

Mountain Khakis Boosts Support for Retail Partners

Bruce Christian -
Mountain Khakis, a premium men’s apparel outfitter, is doubling down on its commitment to retailers. For the rest of 2023, the legacy brand will...
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