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Brand Watch

Brand Watch

Free Fly Signs Surf Icon

Bruce Christian -
Free Fly, a leading brand in performance bamboo apparel built for adventure pursuits, has signed big-wave surfer, free diver, and award-winning spear-fisherman Mark Healey...
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Brand Watch

Db Becomes Certified B Corporation

Bruce Christian -
Db, the Scandinavian luggage company, has become a certified B Corporation, joining a group of companies that have met rigorous social and environmental standards...
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Awards

Jogology Socks Win ‘Runner’s World’ Gear of the Year Award

Bruce Christian -
After having launched in run specialty stores in September, performance-running sock brand Jogology is the winner of the coveted Runner’s World Gear of the...
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Brand Watch

Royal Robbins Builds on Sweater Legacy with Launch of Fall/Winter Collection

Bruce Christian -
Outdoor adventure brand Royal Robbins unveils its latest apparel collection for fall 2024. Founded in 1968 by iconic climbers and adventurers, Liz and Royal...
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Brand Watch

REI Welcomes VP of Foundation Technology

Bruce Christian -
Specialty outdoor retailer REI Co-op announced Guillaume Ledieu has joined the company as vice president of foundation technology. The newly created role is focused...
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Brand Watch

Evolv Partners with Three Saints Outdoor Sales Agency

Bruce Christian -
Evolv, the Southern California-based creator of high-performance climbing shoes, has hired sales agency Three Saints Outdoor to expand Evolv’s footprint in climbing gyms and...
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Brand Watch

Nordica North America Appoints US National Sales Manager

Bruce Christian -
Snowsports brand Nordica has appointed Andy Lovell as U.S. National Sales Manager. Lovell brings a wealth of knowledge to Nordica gained from more than...
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Brand Watch

Powered by Geartrade Can Boost Sustainability, Brand Loyalty

Bruce Christian -
Geartrade, an independent online resale platform for used outdoor gear and apparel, has launched “Powered by Geartrade” – a turnkey service for winter hard...
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Brand Watch

Ibex Continues North American Sales Expansion

Bruce Christian -
Ibex, a leader in merino wool apparel and accessories, continues its expansion of the North American sales team, reaching the Canadian market as well...
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Brand Watch

Jack Wolfskin Supports BIPOC Polar Scholarship

Bruce Christian -
Polar adventurer and expedition guide Eric Larsen, along with Jack Wolfskin, an outdoor apparel, equipment, and footwear company announced their first BIPOC Polar Scholarship....
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