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Saturday, December 3, 2022

Brand Watch

Merrell to be Honored at Footwear News Achievement Awards

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Merrell, a hike and outdoor footwear brand and a part of Wolverine World Wide Inc., has been named Brand of the Year and will...

Patagonia Closes for Election Day

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Patagonia will be closed today to allow all employees to vote with paid time off. The closure includes all U.S. stores, offices and the...

BRANWYN Makes Transition to ZQ-certified Wool

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BRANWYN|Performance Innerwear, the merino wool performance innerwear brand made by women for women announced it has made a transition to ZQ-certified wool. Widely considered...

Ombraz Launches Built with Purpose Campaign

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Ombraz Sunglasses, the armless sunglass vanguard, is coming out swinging with its biggest campaign ever. On Wednesday, Ombraz will host an exclusive multi-brand cross-pollination event...

Cotopaxi Hires Chief Brand Officer

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Impact-driven adventure lifestyle brand, Cotopaxi, welcomes new Chief Brand Officer Brad Hiranaga as the latest C-suite executive to join the team during an exciting year...

evo Membership Rewards Customers Who Shop, Travel, Stay

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evo, the outdoor retail and experiences brand, has launched evo Membership that offers benefits for consumers who shop, rent or service gear, travel, and...

Al’s Sporting Goods Acquires Bob Ward & Sons

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Al’s Sporting Goods has acquired Bob Ward & Sons and will take over operations of all five of its Montana locations: Bozeman, Butte, Hamilton, Helena...

HOIST, Realtree Go Road Trippin’ Together

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HOIST, a hydration company, has joined forces with the crew of “Realtree Road Trips.” With its ready-to-drink and powder-form hydration products, HOIST delivers unprecedented...

Gearhead Outfitters Announces New Location in Arkansas

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Gearhead Outfitters has relocated from their former location on Dickson Street to a new location nearby on Block Street. When the company decided to...

Moosejaw Debuts Moosejaw ‘More’ Collection; Celebrates 30 Years

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Moosejaw, a leading retailer specializing in outdoor gear and apparel, is marking 30 years of serving outdoor consumers by blending its sense of humor...