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Thursday, March 23, 2023

Brand Watch

FUZE Biotech Announces Partnership with Formidable Media

FUZE Biotech, innovators in sustainable, antibacterial and fast-drying fabric and surface finishes, has signed with boutique marketing and communications agency Formidable Media. Because of...

DICK’S to Acquire Moosejaw

DICK'S Sporting Goods announced it will acquire Moosejaw from Walmart. The acquisition is expected to be finalized in March. Terms of the deal were...

Janji, Oiselle Announce Partnership

Janji, a Boston-based running apparel brand, and Oiselle, a Seattle-based women’s apparel company, announced they will enter into a “collaborative partnership” through a merger....

Xtracycle Names Akimbo PR Agency of Record

Xtracycle, pioneers of electric family cargo bikes built for fun and utility, has named Portland, Oregon-based Akimbo Communications as the brand’s official agency of...

Unifi Aims to Transform 50 Billion Plastic Bottles by 2025

Unifi Inc., makers of REPREVE and one of the world’s leading innovators in recycled and synthetic yarns, today releases its Sustainability Report for fiscal...

Cotopaxi, Mercy Corps Partner to Provide Earthquake Aid

Outdoor gear brand and certified B Corporation, Cotopaxi announced it will respond to the devastating earthquake in Syria and Türkiye by matching up to...

Merrell Announces Collaboration with Artist

Merrell, a hike and outdoor footwear brand, announced a collaboration with artist Jordan Ann Craig. The partnership features new designs and bold prints by...

Kahtoola Awards $30,000-plus in Philanthropic Grants

Kahtoola announced its winter 2022-2023 grant recipients of the Kahtoola Philanthropy Program: The Tibet Fund, DigDeep’s Navajo Water Project, Runners for Public Lands, Soul...

Nocs Provisions Expands Team

Nocs Provisions, maker of adventure-ready binoculars and accessories, announced two new hires that will support the brand’s growth: Jackson Fox joins as Marketing Manager...

OrthoLite Achieves Brand Partner Milestone

OrthoLite, a category founder and global leader of sustainable, performance and comfort insoles and footwear materials solutions for more than 25 years, celebrates a...