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Saturday, June 25, 2022

Brand Watch

Enduro Bearings Launches D2C Website

For the first time in its 25-plus years, Enduro Bearings full line of cycling products – a list that tops 1,200 unique SKUs –...

Igloo Releases Coolers Inspired by The Notorious B.I.G.

Igloo released two Playmate coolers in tribute to The Notorious B.I.G., the legend who almost single-handedly reinvented east coast hip-hop in the early ‘90s....

Cotopaxi Taps New President

Outdoor gear brand Cotopaxi has appointed Damien Huang as its first-ever President. He will work alongside CEO and founder Davis Smith. On the heels of Cotopaxi’s...

Moosejaw Expands ‘Fearsome Critters’ Ambassador Program

Moosejaw, a retailer specializing in outdoor gear and apparel, has expanded its brand ambassador program, “Fearsome Critters,” with the addition of outdoor enthusiasts who...

eGrips Brand to Unify Under Trango Name

Trango, a manufacturer and distributor of technical climbing equipment, has unified its organization and suite of climbing products under a single, company name –...

Vibram Focuses on FiveFingers Category with Marketing Campaign

Vibram has placed new focus on its FiveFingers category with the launch of a global digital campaign. Kicking off with a film that takes...

Chubbies Names Purple Orange Digital Communications Agency of Record

Chubbies, the original “Friday at Five” men’s apparel brand, announced a partnership with Purple Orange Digital Communications to oversee all public relations efforts on...

BOA Dials in Marketing Campaign to Expand Outreach

BOA Technology launches a global brand campaign to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments...

Bollé Brands Appoints Three Officials in North America

Bollé Brands Group is strengthening its foothold in the North America market with three additions. The market represents the single biggest growth opportunity for...

Polartec Names Akimbo PR Agency of Record

Polartec, a Milliken & Company brand, is partnering with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and...