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Saturday, December 3, 2022

Brand Watch

Merrell to be Honored at Footwear News Achievement Awards

Merrell, a hike and outdoor footwear brand and a part of Wolverine World Wide Inc., has been named Brand of the Year and will...

Patagonia Closes for Election Day

Patagonia will be closed today to allow all employees to vote with paid time off. The closure includes all U.S. stores, offices and the...

BRANWYN Makes Transition to ZQ-certified Wool

BRANWYN|Performance Innerwear, the merino wool performance innerwear brand made by women for women announced it has made a transition to ZQ-certified wool. Widely considered...

Ombraz Launches Built with Purpose Campaign

Ombraz Sunglasses, the armless sunglass vanguard, is coming out swinging with its biggest campaign ever. On Wednesday, Ombraz will host an exclusive multi-brand cross-pollination event...

Cotopaxi Hires Chief Brand Officer

Impact-driven adventure lifestyle brand, Cotopaxi, welcomes new Chief Brand Officer Brad Hiranaga as the latest C-suite executive to join the team during an exciting year...

evo Membership Rewards Customers Who Shop, Travel, Stay

evo, the outdoor retail and experiences brand, has launched evo Membership that offers benefits for consumers who shop, rent or service gear, travel, and...

Al’s Sporting Goods Acquires Bob Ward & Sons

Al’s Sporting Goods has acquired Bob Ward & Sons and will take over operations of all five of its Montana locations: Bozeman, Butte, Hamilton, Helena...

HOIST, Realtree Go Road Trippin’ Together

HOIST, a hydration company, has joined forces with the crew of “Realtree Road Trips.” With its ready-to-drink and powder-form hydration products, HOIST delivers unprecedented...

Gearhead Outfitters Announces New Location in Arkansas

Gearhead Outfitters has relocated from their former location on Dickson Street to a new location nearby on Block Street. When the company decided to...

Moosejaw Debuts Moosejaw ‘More’ Collection; Celebrates 30 Years

Moosejaw, a leading retailer specializing in outdoor gear and apparel, is marking 30 years of serving outdoor consumers by blending its sense of humor...