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Wednesday, October 4, 2023
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Brand Watch

Brand Watch

Zeal Optics Launches Cloudfall Goggles

Bruce Christian -
Zeal Optics has launched its latest breakthrough in snowsports eyewear: the Cloudfall Goggle. The Cloudfall design is Zeal’s first spherical lens goggle that combines the...
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Brand Watch

LIVSN’s FW23 Collection Expands Premium Apparel Range

Bruce Christian -
LIVSN Designs, an outdoor apparel brand focused on creating durable, premium outdoor clothing, announced its Fall Winter 2023 Collection, a line of clothing that...
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Brand Watch

Kane Footwear Adds 12 Universities, 5 Athletes to College Collection

Bruce Christian -
Kane Footwear announced the expansion of its officially licensed college collection with 11 additional schools. In celebration of the expansion, it is partnering with...
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Brand Watch

ASTG Celebrates 140th Anniversary in the US

Bruce Christian -
While thousands of U.S. manufacturing companies have closed during the past 40 years, or moved operations overseas, Aurora Specialty Textiles Group (ASTG) has remained...
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Brand Watch

Craft Appoints Waypoint Outdoor to Bolster Growth in Footwear Market

Bruce Christian -
Craft Sportswear North America has appointed Waypoint Outdoor as the nationwide sales agency of record for Craft’s footwear collection. The partnership is a significant...
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Brand Watch

Coats Footwear Reveal Sustainable Innovations at Lineapelle

Bruce Christian -
Coats Footwear will be exhibiting, Sept. 19-21, at Lineapelle in Milan as its team showcases a portfolio of innovative, sustainable materials and manufacturing techniques...
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Brand Watch

REI Co-op to Open in Ithaca Next Summer

Bruce Christian -
Specialty outdoor retailer REI Co-op will open in Ithaca, N.Y., in summer 2024. The store will offer an assortment of apparel, gear and expertise...
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Brand Watch

Wondery Outdoors Relaunches Toward Greater Diversity

Bruce Christian -
Wondery Outdoors, a women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, has...
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Brand Watch

Dimension-Polyant Adds X-Pac VX to Fabric Collection

Bruce Christian -
Dimension-Polyant, a sailcloth producer and manufacturer of X-Pac lightweight, durable, and waterproof laminates developed for packs and bags, has added its X-Pac VX line...
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Brand Watch

Rocky Talkie Selects Purple Orange as PR Agency of Record

Bruce Christian -
Rocky Talkie, a manufacturer of rugged two-way radios, announce its partnership with Purple Orange Digital to handle PR and affiliate management. Founded in 2019...
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