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Brand Watch

Zeal Optics Launches Cloudfall Goggles

Zeal Optics has launched its latest breakthrough in snowsports eyewear: the Cloudfall Goggle. The Cloudfall design is Zeal’s first spherical lens goggle that combines the...

LIVSN’s FW23 Collection Expands Premium Apparel Range

LIVSN Designs, an outdoor apparel brand focused on creating durable, premium outdoor clothing, announced its Fall Winter 2023 Collection, a line of clothing that...

Kane Footwear Adds 12 Universities, 5 Athletes to College Collection

Kane Footwear announced the expansion of its officially licensed college collection with 11 additional schools. In celebration of the expansion, it is partnering with...

ASTG Celebrates 140th Anniversary in the US

While thousands of U.S. manufacturing companies have closed during the past 40 years, or moved operations overseas, Aurora Specialty Textiles Group (ASTG) has remained...

Craft Appoints Waypoint Outdoor to Bolster Growth in Footwear Market

Craft Sportswear North America has appointed Waypoint Outdoor as the nationwide sales agency of record for Craft’s footwear collection. The partnership is a significant...

Coats Footwear Reveal Sustainable Innovations at Lineapelle

Coats Footwear will be exhibiting, Sept. 19-21, at Lineapelle in Milan as its team showcases a portfolio of innovative, sustainable materials and manufacturing techniques...

REI Co-op to Open in Ithaca Next Summer

Specialty outdoor retailer REI Co-op will open in Ithaca, N.Y., in summer 2024. The store will offer an assortment of apparel, gear and expertise...

Wondery Outdoors Relaunches Toward Greater Diversity

Wondery Outdoors, a women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, has...

Dimension-Polyant Adds X-Pac VX to Fabric Collection

Dimension-Polyant, a sailcloth producer and manufacturer of X-Pac lightweight, durable, and waterproof laminates developed for packs and bags, has added its X-Pac VX line...

Rocky Talkie Selects Purple Orange as PR Agency of Record

Rocky Talkie, a manufacturer of rugged two-way radios, announce its partnership with Purple Orange Digital to handle PR and affiliate management. Founded in 2019...
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