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Brand Watch

Snowfeet Pro, Touted as “World’s Most Versatile Ski Skates,” Raises over $100K on Kickstarter

Ski skate developer Snowfeet announced that it raised over $100,000 since launching its newest release, the Snowfeet Pro, on Kickstarter at the end of...

Patagonia Speeds Release of Black Hole Duffels

Patagonia has launched its newest line of Black Hole Duffels months ahead of schedule. Patagonia founder Yvon Chouinard wrote about the company’s decision in a...

Rossignol Launches Limited-edition Ski to Support Diversity

In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand has launched its...

Isbjörn of Sweden Appoints Canadian Sales Agent

Isbjörn of Sweden has announced the appointment of Toronto-based sales agency Sprout Sales Inc., headed up by industry veteran Kelly Holmes, as retail sales...

Free Fly Welcomes Surf Photographer to Team

Free Fly, a leading brand in performance apparel built for adventure pursuits, announced -water surf photographer Christa Funk as the newest addition to its...

Mountain Khakis Boosts Support for Retail Partners

Mountain Khakis, a premium men’s apparel outfitter, is doubling down on its commitment to retailers. For the rest of 2023, the legacy brand will...

Arcade Celebrates a Decade With Paying it Forward

Arcade, a brand that believes the outdoors should be accessible to all, is Paying It Forward by donating $5 from every belt or pair...

Arbor Snowboarding Introduces Plant-based BioStrap

Arbor Snowboarding, a California-based action sports brand known for using innovative construction with sustainable materials to craft snowboards and bindings, has introduced the BioStrap,...

GORE-TEX Expands Outerwear On Demand to Vermont

The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, expands its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont....

Jack Wolfskin Adopts ALLIED Feather + Down’s ExpeDRY for Hydrophobic Line

After a successful retail launch, ALLIED Feather + Down, industry leaders in high performance and hydrophobic down insulation, announced Jack Wolfskin, creators of eco-conscious...
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