Isbjörn of Sweden has announced the appointment of Toronto-based sales agency Sprout Sales Inc., headed up by industry veteran Kelly Holmes, as retail sales agent for the Canadian market. Isbjörn is recognized internationally for its premium and sustainable outdoor clothing and accessories for children and teenagers.
Already making an impact in the North American outdoor market with direct-to-consumer sales and in retail via Backcountry, Isbjörn’s new appointment will help to continue growing its market share, especially in the Canadian ski market.
“Kelly has an industry-leading reputation within the North American outdoor market and is the perfect partner to increase retail distribution of Isbjörn products in Canada.” said Isbjörn CEO Maria Frykman, “We were looking for an agent who grasped our DNA for making long-lasting, fit-for-purpose clothing and our passion for being as sustainable as possible. Kelly really understood what we’re all about and we’re excited by her energy for matching us with the best retailers, and growing sales and brand awareness in Canada.”
Holmes founded Sprout Sales in 2009 and has experience representing many brands in the sports and outdoor sectors, including Salomon, Nobis and more recently DUER and Tentree.
Holmes said, “I have two adventurous kids myself and have found it hard to find well-designed and durable outerwear – Isbjörn answers the winter wishes of many parents who simply want their kids to be warm and comfortable outside. With features such as grow cuffs incorporated into the outerwear, which can add up to 3cm on arms and legs, garment longevity is assured. The product can then be handed down to younger siblings and friends for their outdoor enjoyment.”
She added, “Being a renowned brand in Scandinavia and across Europe for its highly durable and sustainable products, I’m looking forward to increasing awareness in Canada and fostering long-term relationships with the right retailers. The outdoors is there to be enjoyed by future generations.”
