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Brand Watch

Brand Watch

FORLOH Introduces American-made, Sourced Down Expedition Series

Bruce Christian -
FORLOH, a 100 percent made-in-America technical outdoor brand, introduces the Expedition Series, a collection of three-layer, fully seam-sealed and waterproof garments with the 800+...
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Brand Watch

Rab’s Material Facts Program Increases Transparency

Bruce Christian -
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) is taking a step towards increasing transparency around CSR communications with the launch of...
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Brand Watch

Blackcrows Releases Wavy 2

Bruce Christian -
black crows, the iconic French ski brand focused on design-driven high performance ski products and apparel, has released Wavy, a film featuring blackcrows’ athlete...
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Brand Watch

Arc’teryx Opens Retail Store in New York City

Bruce Christian -
Canadian high-performance mountain gear and apparel brand Arc’teryx  has opened a Pinnacle Store in Flatiron, New York City, located at 149 5th Ave. Drawing on...
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Brand Watch

Industrial Revolution Bolsters Team with Product Manager

Bruce Christian -
Industrial Revolution, a legacy manufacturer and distributor of innovative outdoor products, announced a key addition to its Seattle-based team. Scott Youmans will join the...
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Brand Watch

Camber Outdoors Releases 2022 Workplace DEI Report

Bruce Christian -
Camber Outdoors, a national nonprofit organization dedicated to amplifying diverse voices across the outdoor industry by supporting outdoor-recreation-focused organizations as the vehicle of change...
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Brand Watch

LifeStraw Selects Waypoint Outdoor as US Wholesale Partner

Bruce Christian -
LifeStraw, a public health, B Corp on a mission to provide equitable access to safe drinking water, announced Waypoint Outdoor Inc. as its exclusive nationwide master sales...
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Brand Watch

Alpenglow Expeditions Founder Joins Fischer Alpine Team for Winter 2022/23

Bruce Christian -
Fischer Skis US announced that Adrian Ballinger, IFMGA-certified guide and professional ski-mountaineer, will join athlete ranks starting with the 2022/23 season. Ballinger has made...
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Brand Watch

BOA Nutrition Introduces Rapid Sports Energy Aerosol

Bruce Christian -
BOA Nutrition has launched BOA Ignite, an oral aerosol sports energy supplement, designed to elevate athletic performance. Created using BOA’s patented OraBlast technology to...
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Brand Watch

Spain’s First RECCO SAR Helicopter Detector is Operational

Bruce Christian -
RECCO, a manufacturer of rescue technology that makes backcountry travelers more searchable, has launched its Search & Rescue Helicopter Detector system in Spain. Handheld...
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