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Brand Watch

Salt Life Announces Openings Planned in Florida, New Jersey

Delta Apparel Inc., a provider of core activewear and lifestyle apparel products, announced additional retail store openings for its Salt Life brand. After experiencing...

Rossignol Group Targets Revenue Growth, Sustainability Leadership

Targeting significant revenue growth and category leadership in sustainable ski and outdoor products, the Rossignol Group unveiled a new strategic plan — called Ascension...

Patagonia Sues Gap for Allegedly Copying Snap-T Pullover

Following its fallout with Ye, GAP has landed itself in legal trouble with outdoor clothing retailer Patagonia which recently filed a lawsuit accusing the American clothing brand of copying...

REI to Open in Marina Del Rey

REI Co-op will open a new store in Marina del Rey in spring 2023. The 24,000-square-foot location will mark REI’s 30th store in California. “A...

Bajío Sunglasses Teams with Collegiate Bass Fishing Series

Bajío, maker of blue-light filtering, sustainable performance sunglasses, announce a partnership with the Association of Collegiate Anglers. As part of the agreement, Bajio will...

Dkota Grizzly Announces Ambassador

Men’s rugged lifestyle apparel company DKOTA Grizzly, announced a relationship with filmmaker, photographer and media conservationist Michael Ryan Clark. The owners of Dkota Grizzly first met Clark...

Psycho Bunny Hops to Fluent Order Management

As part of its growth strategy, men’s fashion brand Psycho Bunny has chosen Fluent Commerce’s distributed order management system (OMS), Fluent Order Management, to...

Tailwind Nutrition, FoCAIC Promote Backcountry Safety

Tailwind Nutrition, a provider of simple and complete sports nutrition products for athletes, has partnered with Friends of the Colorado Avalanche Information Center (FoCAIC)...

2022 Polartec Apex Award Winners Announced

Polartec, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announced the winners of the 2022 Polartec Apex Award....

RECCO Selects Verde Brand as North America Public Relations Partner

As the brand expands awareness of its technologies to make people more searchable in the outdoors, RECCO selected Verde Brand Communications as its public...
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