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Brand Watch

Brand Watch

Mountain Khakis Appoints Sales Director

Bruce Christian -
With more than 20 years of experience in sales and retail roles, Justin Julian has been appointed Mountain Khakis Sales Director. Julian has a track...
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Brand Watch

Oboz Names Sales Representation for Northwest, New England Territories

Bruce Christian -
Oboz Footwear, an outdoor footwear company headquartered in Bozeman, has named Stoner//Andrews and Evergreen Outdoor Group to represent the brand in New England and...
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Brand Watch

Rossignol Group Appoints GM of Global Softgoods

Bruce Christian -
The Rossignol Group, a leader in mountain sports equipment, announces the arrival of outdoor and active lifestyle veteran Liz Wilson as General Manager of...
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Brand Watch

Sea to Summit Appoints Board Member

Bruce Christian -
Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, has appointed Layne Rigney to Sea to Summit’s Board of Directors....
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Brand Watch

Lenzing Introduces Process Solution that Removes Yellowing

Bruce Christian -
Lenzing Group, a global producer of wood-based specialty fibers, has introduced a processing solution that mitigates the yellowing of garments and fabrics made with...
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Brand Watch

Nikwax Develops Factory-applied DWR for Synthetic Outdoor Fabrics

Bruce Christian -
Nikwax, an international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has developed a high-performance, PFAS-free factory-applied durable water repellent...
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Brand Watch

Vimazi Adds National Sales Manager, Sales Representatives

Bruce Christian -
Vimazi, the maker pace-tuned running shoes, announces Scott McCoubrey joins the team as National Sales Manager. McCoubrey has an impressive resume and almost 40 years...
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Brand Watch

YKK Achieves 100% Renewable Energy Purchasing at 31 Locations

Bruce Christian -
YKK Corporation announces the number of YKK sites that have switched 100 percent of their electricity consumption to renewable energy in the fiscal year...
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Brand Watch

Isbjörn of Sweden Partners with Raizemore

Bruce Christian -
Isbjörn of Sweden, a sustainable outdoor brand for children and teenagers, has partnered with service provider Raizemore to launch an initiative that allows customers...
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Brand Watch

Helly Hansen Begins ‘Open Mountain Month’

Bruce Christian -
As a trusted brand for more than 140 years, Helly Hansen has partnered with outdoor professionals globally to develop performance-driven gear. For its spring/summer...
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