Nikwax, an international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has developed a high-performance, PFAS-free factory-applied durable water repellent (DWR) for synthetic outdoor fabrics. Outdoor Research, Nikwax’s global launch partner, will unveil Direct.Dry on its series for Fall 2024.
“Nikwax Direct.Dry enables us to offer our customers a genuine alternative to conventional DWR treatments, providing them with a high-performing solution that aligns with the growing demand for environmentally responsible products,” said Alex Lauver, senior director of materials innovations and sustainability at Outdoor Research. “Innovation fuels Outdoor Research’s product development, and our collaboration with Nikwax marks an industry breakthrough for PFAS-free outerwear and apparel.”
With states like California and New York mandating the elimination of PFAS in consumer goods by 2025, many brands are looking for a factory-applied industrial DWR that can withstand the demands of outdoor consumers while eliminating persistent PFAS.
Direct.Dry achieves 100, the highest possible rating on the AATCC 22 Spray Rating Test. With high wash durability, Direct.Dry’s rating stays at 100 after five washes, 80 after 20 washes, and will return to 100 after being treated with Nikwax technical washes and waterproofers.
Sustainability and circularity are top-of-mind for many outdoor consumers and brands as recent legislation has accelerated the industry’s quest for PFAS-free solutions.
In addition to seeking alternatives to harmful PFAS chemicals, brands are simultaneously looking for ways to maintain high performance while helping the gear last longer.
For 46 years, Nikwax has offered brands and consumers a range of aftercare solutions that are easy to use, PFAS-free, and durable. Now, Nikwax ofers a factory applied DWR that is complimented by a well-known consumer brand.
Brands interested in exploring how they can use Direct.Dry to comply with upcoming regulations can contact Brian Davidson at Brian.Davidson@nikwax.com.
