Sterling Launches ‘Freedom to Focus’ Podcast

Sterling, a manufacturer of rope and life-safety equipment, announced a monthly podcast series called “Freedom to Focus,” hosted by professional rock climber and co-star of The Dawn Wall, Kevin Jorgeson. Each podcast episode will feature a detailed account of incredible experiences from people who work and play at height.

In episode one, Jorgeson speaks with climbing guide, Angela Hawse about her rocky journey assisting the first amputee to reach the summit of Mount Everest and making the first adaptive ascent on the mountain. The first episode of the ‘Freedom to Focus’ podcast is available today on Soundcloud, iTunes and Google Play.

The podcast series is part of Sterling’s Freedom to Focus campaign, which celebrates the accomplishments of those who work and play at great heights: climbers, arborists, firefighters, rope access technicians and utility workers. Across many industries, Sterling understands how important it is for athletes and professionals to completely trust their gear and have the freedom to focus in order to be bold, courageous and continue to take risks.

“Sterling has spent the last 25 years creating products that give our customers the freedom to focus on the task at hand,” said Liz McLellan, Director of Marketing at Sterling. “We want to celebrate those zen-like moments, where people feel their gear fade into the background, and focus on accomplishing the unthinkable. We’re excited to bring these stories to life with our podcast series and throughout the year with our Freedom To Focus campaign.”

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“The ‘Freedom to Focus’ podcast is rooted in curiosity, which is what drives a lot of things I do,” said Jorgeson. “I’m curious to learn from this series about what helps people thrive at height. I know climbers are an obvious slice of this population, but I’m looking forward to sharing different perspectives from arborists, firefighters and others with our listeners.”

The ‘Freedom to Focus’ podcast will air each month. Click here to hear the first episode or join the conversation online with #FreedomToFocus #podcast.

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