In 1965, Bob Swanson and George Marks founded Sierra Designs on the premise that all people deserve to explore the outdoors, regardless of their background, experience level or budget. Rooted in the belief that quality gear should be attainable, the camping equipment manufacturer has provided some of the best cost-to-weight value on the market for nearly 55 years. But today, the heritage brand is reevaluating the subjective nature of the word “attainable.” Sierra Designs recognizes that in order to provide gear that is truly within reach, they need to make some changes. In an effort to get back to their roots, and in the original spirit of the founders, the Boulder-based company is proud to announce Adventure Out, an interdisciplinary initiative to address accessibility, participation and inclusivity in the outdoors.
Launching in 2020, Adventure Out seeks to increase participation in outdoor recreation by uniting education, community partners and new equipment. “The first step of this initiative is identifying the barriers that keep people from getting outside, like cost, skills and accessibility,” says Andrew Day, vice president and general manager of Sierra Designs. By expanding product offerings to include a wider range of affordable gear, providing educational opportunities and supporting likeminded community partners, Sierra Designs is breaking ground in reclaiming the true meaning of “attainable” in their mission statement. “We recognize that as a heritage brand, there’s more we can do to increase participation in the outdoors. That’s why it is important to us as a brand to actively seek community partners who share these same goals and values,” notes Day. Heading into 2020, Sierra Designs is in good company, joining other outdoor brands in the push for accessibility in the outdoors.
Stay tuned for more Adventure Out announcements in early 2020.