Heritage Outdoor Group announced the acquisition of Badlands, a hunting backpack, gear, and apparel brand, from W. C. Bradley Co. Terms of the transaction were not disclosed. Under Heritage’s ownership, the brand will continue serving its dealers and customers while investing in product development and long-term growth.
“We’re incredibly excited to welcome Badlands to the Heritage family,” said K. Camp Bailey, Chairman of Heritage Outdoor Group. “Badlands is a respected brand in the hunting industry, with a passionate customer base and a reputation for building innovative, dependable gear.”
“When we decided that it was time to transition Badlands to a new owner, finding the right home for our team and our legions of committed customers was of paramount importance,” said Christopher M. Ball, Chair and Chief Executive Officer of W. C. Bradley Co. “Agile and entrepreneurial, Heritage Outdoor Group brings the passion and commitment to shepherd the Badlands team into their next phase of growth and success.”
Badlands is the latest to join Heritage’s growing portfolio of premium outdoor brands, as the company continues to acquire brands that serve hunters and outdoor enthusiasts.
